Makeup artist turns Annabelle, Halloween street stunt sends chills through Delhi: ‘Mummy yaad dila di’

In the video, Setia can be seen gliding through Delhi’s busy lanes, her face painted a ghostly white, eyes ringed with dark, exaggerated makeup, and her hair styled into the signature braided pigtails.

Dressed in Annabelle’s familiar white frock cinched with a bright red ribbon and clutching a Labubu doll

Delhi residents were in for a frightful surprise when city-based makeup artist and social media creator Izaa Setia turned the streets into her personal horror film set this Halloween. Channeling Annabelle, the terrifying doll from The Conjuring franchise, Setia’s chilling transformation sent shivers down the spines of unsuspecting passersby — while delighting onlookers who couldn’t resist capturing the spooky spectacle on their phones.

In a now-viral Instagram reel that has already crossed five million views, Setia is seen gliding through Delhi’s busy lanes, her face painted a ghostly white, eyes ringed with dark, exaggerated makeup, and hair styled into the doll’s signature braided pigtails. Dressed in Annabelle’s familiar white frock cinched with a bright red ribbon and clutching a Labubu doll, she brought the nightmare to life with eerie perfection.

“Dilli ki makeup artist bani Annabelle, sheher mein macha darr ka hungama,” Setia wrote in her caption — perfectly summing up the mayhem that followed. As she silently wandered the streets, reactions ranged from gasps of shock to bursts of laughter. Some startled commuters jumped out of her way, while others quickly pulled out their phones to record what looked like a horror movie unfolding in real time.

Check out the video:

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A post shared by Izaa Setia (@izasetia_makeovers)

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Social media users flooded the comments with praise and panic in equal measure. One wrote, “It takes a lot of courage to do what u have done,” while another commented, “I was waiting for this annual ritual. Thank god I only see reel of this and not real. You scary woman.” A third user said, “Go home, you are not safe. This is Delhi not Mumbai,” and another wrote, “Dilli ki galiyaan mein Annabelle dekh kar sach mein heart attack aa jata.” (Would have definitely gotten a heart attack seeing Annabelle in Delhi streets).

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While Halloween – celebrated every year on October 31 – has its roots in Western countries like the United States. the United Kingdom, Canada, and Ireland, it’s now finding its own place in India’s metropolitan culture. From themed parties to eerie street acts like Setia’s, urban creators are embracing the spooky spirit with growing enthusiasm — proving that even Delhi’s bustling streets aren’t safe from a little Halloween horror.