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Wednesday, December 01, 2021

#MaggiReturns: ‘Now I know how the guy who gets the new iPhone first feels’

Maggi Noodles' return and the fervour around it shows how the instant noodle is not just a another food item, but a cult.

By: Express Web Desk |
Updated: November 12, 2015 6:06:10 pm
Source: Twitter Source: Twitter

When Maggi was banned in June this year, there were many who felt like it was the end of the world because Maggi noodles has served as staple diet for hostellers, bachelors living by themselves and for those who are just too lazy to cook a proper meal.

To the delight of many, rumours started in early November that Maggi will hit the stores by Diwali. Well, that did come true and happiness knew no bounds when people held Maggi packets in their hands. Some took to Twitter to share it, some even created an ‘instant’ comeback video as soon as it hit the stores.

Take a look.

 

 

 

 

However, crowds went into a frenzy when earlier this week Nestle paired up with Snapdeal and decided to launch Maggi online after getting clearance by the three National Accreditation Board for Testing and Calibration Laboratories (NABL) accredited laboratories. On 12 November, the stock was sold out in 5 minutes!

 

 

 

So, these heart-touching soul-rending messages touched Nestle and in August 2015 they released a series of #WeMissYouToo Maggi videos which only added misery to the suffering because these commercials were all about people laying bare their hearts about how much they missed these noodles.

When he didn’t bother mom for food

 

When no one had to care about cooking

 

Looks like happy times are back because the high level of lead content which the noodles was accused of having have now been controlled and are much belore the permissible limit.

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