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After video of Karnataka farmer humiliated at showroom goes viral, Anand Mahindra responds

On social media, people have been tagging Mahindra Group Chairman Anand Mahindra to say that their apology is not enough and asked if any action will be taken against the sales executive or the staff at the showroom.

By: Trends Desk | New Delhi |
Updated: January 25, 2022 2:49:52 pm
karnataka mahindra staff insult farmer, karnataka farmer returns with cash, farmer insulted mahindra staff, anand mahindra, viral news, indian expressThe sales executive later apologised to the farmer.

“Never judge a book by its cover,” is one adage we have heard for ages now. However, seems like a customer executive in a car showroom in Karnataka forgot all about it. A farmer said he went to buy a vehicle at the showroom and was told by the executive he wouldn’t be able to afford it.

As the farmer’s reaction is going viral and many tagged Mahindra Group Chairman Anand Mahindra criticising the company, he responded.

In the video, the farmer says he was insulted at a Mahindra showroom in Tumkur after he went there to choose a pick-up truck. The farmer claims he was mocked over his appearance.

“He said I wouldn’t even have Rs 10, let alone Rs 10 lakh to buy the car,” the farmer is heard saying in Kannada in the video, which has irked netizens and triggered a serious debate about the company’s etiquette.

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However, it was the farmer’s comeback that won everyone online as he returned to the showroom with Rs 10 lakh in cash within an hour. Something that reminded them of Julia Roberts’ character in Pretty Woman.

The farmer, identified as Kempegowda by local media, had a heated argument with the salesman at the showroom and challenged them to deliver the SUV on the same day if he brought the money within an hour. However, when he returned with a large group of friends and the cash, the showroom failed to manage instant delivery. The employees were reportedly unable to deliver the vehicle owing to the long waitlist.

Local news channels also reported the showroom salesman and other employees apologised to Kempegowda following his movie-style move and also gave a handwritten apology letter to him.

On social media, people have been tagged Anand Mahindra to say that their apology is not enough and asked if any action will be taken against the sales executive or the staff at the showroom.

Mahindra, quoting a tweet of a senior official of Mahindra Group, reassured that the matter will be addressed urgently. “The Core Purpose of Mahindra Rise is to enable our communities & all stakeholders to Rise. And a key  Core Value is to uphold the Dignity of the Individual. Any aberration from this philosophy will be addressed with great urgency,” he tweeted.

“We are investigating the incident & will take appropriate action, in the case of any transgression, including counselling & training of frontline staff,” the senior official had tweeted adding that the company strongly believes in respect and dignity of all customers.

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