Rajinikanth’s Kaala recently released worldwide and took Thalaivar fans by frenzy, and it seems people at Mahindra can’t get enough of the latest film too. After Anand Mahindra saw the iconic actor posing atop a bonnet of his company’s vehicle in the poster, he couldn’t help but go all out in a quest to acquire it for their museum.
But, that’s not all. No sooner did people at his company get hold of the Thar aka Rajinikath’s ‘car throne’, they were set to recreate the superstar’s signature pose from the film.
Sharing a cool clip of employees striking the same pose on the black vehicle used by Rajinikanth in Kaala, the team at Mahindra Research Valley in Chennai couldn’t keep calm. And unsurprisingly, one of the Thalaivar fans went a little further by impersonating his pose in a similar black shirt, a pair of aviator glasses and a lungi!
Sharing details about this fan, Mahindra wrote, “Bala, the guy in the lungi is now known as ‘KaalaBala’”.
Remember I wanted the Thar used for the poster shot of #Kaala for our museum?Well @dhanushkraja obliged & it’s safe at #MahindraResearchValley in Chennai.I asked our folks to strike a Thalaivar pose & look what fun they had!(Bala,the guy in the lungi is now known as ‘KaalaBala’) pic.twitter.com/r3HzFv7DEJ
— anand mahindra (@anandmahindra) June 7, 2018
The video made Rajinikanth fans quite jealous and many expressed their desire to visit the site and pose with the vehicle themselves. Some even asked if they are planning to launch a new edition of ‘Kaala Thar’. Sample these:
Is it open for public?? Would love to give a pose 😁
— jaghadish (@jaginfor) June 7, 2018
Great sir! Good to know The “Kaala Thar” is in “Mahindra Research Valley”. But how about the the name “Kaala Thar” ?! Possibly a New edition soon ?!? #Kaala #Rajinikanth #காலா @dhanushkraja @rajinikanth https://t.co/2IYNIE3Pv4
— prabhuraj.k (@KPrabhuraj) June 7, 2018
O wowww…#Kaala Rajnikanth Style ….
Will you be launching a limited edition #KaalaThar?
— Vinayak (@vinayakaj) June 7, 2018
Is it open to public? Would definitely love to visit.
— Pradeep Amaresan (@prady1984) June 7, 2018
Would love to see you posing with ‘The Kaala Thar’ sir.
— Sudhir Viyas D (@ViyasD) June 7, 2018
Thats why workplace at #Mahindra is Fun. Jealous on You. !!!
— Nitin K Sadasivam🚩 (@NitinKSadasivam) June 7, 2018
— Vivek (@i_Chanakya) June 7, 2018
Impressed with all the buzz and hullaballoo that the vehicle had created, Mahindra said he liked the idea and asked if more people would be interested. Soon, a Rajini fan warned Mahindra about the inevitable — “Careful what you ask for Sir…the whole Tamilnadu will be at the venue…”
Interesting idea! You think more people would be interested? https://t.co/77Iljukwu1
— anand mahindra (@anandmahindra) June 7, 2018
Careful what you ask for Sir…the whole Tamilnadu will be at the venue…
— Mahesh Senthikumar (@MaheshSenthi) June 7, 2018
— Vishal Dheenadhayalan (@vishaldheena) June 7, 2018
If u allow really we lucky . we never seen living God (thalaivar).atleast we touch and feel gods vehicle
— டுமிழனை வெறுக்கும் பச்சை தமிழன் (@puratchistart) June 7, 2018
Why not have it take a tour to major cities in TN (and also to Namma Bengaluru as well) :) sure that people will throng for pics during this kaala month! ;)
— anand (@anandregunathan) June 7, 2018
Yeah, sure. Anything Thalaivar has touched is gold for us.
— jeyanthkrishnan (@jeyanthkrishnan) June 7, 2018
Will be the profile pic for most of the ppl❤
— ரணதீரத்தளபதி (@vallal0844) June 7, 2018
Sir.. we are waiting😍
— vignesh (@vigneshkrish06) June 7, 2018
ohh yes ! most gladly
— Shuchi Mahajan (@shuchi_mt) June 7, 2018
And after overwhelming response by Rajinikanth’s fans to open it for public viewing, Anand Mahindra informed that their prayers have been answered. Not only that as many fans from outside Chennai suggested about a pan-India tour of the “Kaala Thar”, the businessman also promised that fans outside Tamil Nadu won’t be disappointed as they will organise “roadshow.”
Ok so you all had asked whether you could pose with the #kaala Thar & get your selfies… Here you go…You also gave great advice about taking the Thar on a selfie roadshow & we will do that as well after Chennai… https://t.co/f8R4g3ESj3
— anand mahindra (@anandmahindra) June 8, 2018
Here’s also a chance to win some free tickets.
Get your very own Superstar selfie at the unveiling of #THAR from the movie #Kaala at Sathyam Cinema, Royapettah, Chennai.
Tag #KaalaThar & share for a chance to win weekend movie tickets for Kaala. #Thalaiva #MahindraThar pic.twitter.com/O9DFpyplOP
— Mahindra Thar (@Mahindra_Thar) June 8, 2018
Rajinikanth fans, are you excited?