Journalism of Courage
This is an archive article published on March 9, 2024
International Women’s Day: Zomato female delivery partners get kurta couture
The kurtas are designed with deep pockets on both sides and feature intricate embroidery, ensuring both functionality and style for women on the go.
These special packages are part of their ongoing efforts to celebrate and uplift women in all areas of life.
In a move to empower its female delivery partners, Zomato has rolled out a groundbreaking initiative this International Women’s Day. The food delivery giant has introduced kurtas as a new uniform option for its female workforce, alongside the traditional T-shirts. This initiative aims to offer greater freedom and comfort to women in their work environment.
According to reports, the introduction of kurtas for female delivery partners is a significant step towards enhancing their work experience. The kurtas are designed with deep pockets on both sides and feature intricate embroidery, ensuring both functionality and style for women on the go.
Moreover, Zomato has collaborated with many brands to curate Women’s Day self-care packages. These packages are part of Zomato’s broader effort to celebrate and support women in various aspects of their lives.
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The announcement was accompanied by a heartwarming video shared across Zomato’s social media platforms, including Instagram, where it garnered over 100,000 views. Netizens flooded the comments section with praise and appreciation for the initiative, with brands like Ajio, Mamaearth, and W for Woman also expressing admiration.
One user commented, “Zomato, you nailed the marketing game✅ you touch hearts like no one else.” Ajio applauded the move, stating, “Not all superheroes wear a red cape, some also wear a kurta.” The sentiment was echoed by Mamaearth, who wrote, “Some deliver choices, some deliver goodness, and some do both.” In response to the overwhelmingly positive feedback, W for Woman remarked, “Even @zomato knows that nothing celebrates a woman better than a Kurta!”
Zomato’s initiative not only highlights its commitment to diversity and inclusivity but also sets a precedent for other companies to prioritize the well-being and comfort of their female workforce.
© IE Online Media Services Pvt Ltd
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