This is an archive article published on July 9, 2020

Netizens share memes, remember TikTok as Instagram launches short video format Reels

India is the fourth country where Reels is being tested, and many see it as a move by Instagram to snap up users of TikTok.

2 min readNew DelhiJul 9, 2020 02:35 PM IST First published on: Jul 9, 2020 at 02:35 PM IST
instagram reels, instagram tiktok feature reels, Tiktok, tiktok ban, Facebook, tiktok users The latest update has also triggered hilarious reactions online. While TikTokers are expressing delight, Instagram users are not too pleased.

Instagram has launched its own short video features called ‘Reels’ in India a little over a week after TikTok and other China-made apps were banned by the Indian government over data security concerns. On social media like Twitter, users have been mocking the launch of the new feature and talking about how erstwhile TikTok users may jump onto it.

Instagram’s feature, which comes with the latest update of the application, allows users to shoot short clips in a format much like what was available on Tiktok. India is the fourth country where Reels is being tested, and many see it as a move to snap up users of TikTok.

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