This photo of traffic jam in Hyderabad on Ikea store’s opening day is going viral

ALSO READ | Ikea’s many publicity stunts for its first India store opening in Hyderabad

Not all who got caught in the jam were Ikea customers.

Traffic jam @IKEA @IKEAIndia Dear Hyderabadis IKEA is not a day exhibition, it’s a STORE 😑 🙏🙏 NAMASKARAM #ikea #IKEAHyderabad #IKEAIndia #IkeaInIndia pic.twitter.com/I8O6EFFD8k

— RJ Chaitu (@RJChaitu) August 9, 2018

Jam packed #HitecCity after #IKEAHyderabad opens to public. #IKEA #HappeningHyderabad pic.twitter.com/l9DJItwDih

— Jella Harsha Sai (@Harsha_Jella) August 9, 2018

What a terrific traffic it was!! My routine 40min drive from office turned to 2Hr drive. Now every #Hyderabadi knows what @IKEAIndia is and where #Ikea is in #Hyderabad #Telangana #India #traffic #HyderabadWelcomesIkea pic.twitter.com/awDOwM97ef

— Rakhi (@rishi337) August 9, 2018

@cyberabadpolice great work by traffic policemen at Biodiversity signal today in midst of rains. @KTRoffice @IKEAIndia there could have been better crowd management at Hyderabad today. #IKEAIndia #IKEAHyderabad pic.twitter.com/54NOyj5BWs

— Ankit Agarwal (@ankitagarwal365) August 9, 2018

Hats off to our urban Planning.. Permitting a Furniture retail Outlet in the Middle of the Hub and making the already chaotic traffic even more worse.#IKEAHyderabad #ikeaindia #Hyderabad #TrafficWoes #UrbanPlanning pic.twitter.com/rdNJ4QNZWl

— Kiran Baddi (@Kiran_baddi) August 9, 2018

#IKEAIndia #IKEAHyderabad launch felt by most Hyderabadis today. 20Kms of traffic jam …. took 4 hours to reach home #hyderabad

— dhawan bimrah (@dbimrah) August 9, 2018

Traffic jam near #IKEAHyderabad on the inaugural day. Madness pic.twitter.com/8kX0EqSoSF

— Aswin Kumar (@aswinkumar88) August 9, 2018

Already traffic jam chesaaru kada .. aaa hype ala chesaadu #IKEAHyderabad pic.twitter.com/zIgq6pVUoF

— Ajay (@iAjay3) August 9, 2018

#IKEA store stormed by crowd on its first day. All roads leading to the global retailer’s store chocked with traffic. The marketing hype created by the #Swedish founded MNC pays off well and brakes all records of opening day customer footfall in #Hyderabad #IKEAHyderabad pic.twitter.com/CuDKygrxxF

— Aashish (@Ashi_IndiaToday) August 9, 2018

Many started sharing sarcastic jokes saying, people didn’t realise it wasn’t an exhibition! While some shared memes to deal with all the stress.

Two minutes silence for the poor souls who got stuck in the #IKEAHyderabad jam even though they were not going there.

— Akhil (@akhilrex) August 10, 2018

Perhaps the only time India’s Alcohol Industry has a strong competition in South India from a furniture retail store. #IKEAHyderabad #IkeaInIndia pic.twitter.com/iY5yRolpRp

— Aditi Singh (@aditi_dv) August 10, 2018

The pics from IKEA opening in Hyderabad are amusing. Even Black Friday sales don’t see such crazy crowd. As if entire Hyderabad has been living without furniture thus far 🤣

— 𝓝𝓪𝓶𝓻𝓪𝓽𝓪 (@_Namrataa) August 10, 2018

People stuck in #Hyderabad #traffic yesterday pic.twitter.com/CiB2h3djtL

— Ms Arasur 💃 (@LavanyaArasur) August 10, 2018

Swedish population = 1 day customers at IKEA Hyderabad #IkeaInIndia #IKEAHyderabad

— Anup Prabhu Verlekar (@anupverlekar) August 10, 2018

Devotees @ “ Tirupathi “ darshanam!

First day fitst show for #Rajinikanth movie!

People @ ATM’s in queues after #NarendraModi announces #Demonitization #IKEAHyderabad #IkeaInIndia #ikea #ikeaindia pic.twitter.com/AdzWv121EV

— 𝕄𝕒𝕕𝕕𝕪 (@uknit) August 9, 2018

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Telangana Minister KT Rama Rao along with Sweden’s Ambassador to India, Klas Molin inaugurated the store.