Health influencer takes down video on Bournvita’s sugar content after Cadbury’s legal notice

Listing out the ingredients at the back, he said it contains sugar, cocoa solids, which is basically chocolate, colour (150C), which he said is caramel colour that is known for causing cancer and reducing immunity. “Liquid glucose, which is again sugar, maltodextrin, which is again a fancy word for sugar,” he claimed. “They also have emulsifier 471, which is made from glycerine to extend their shelf life,” he said.

He then went on to explain how per 100 grams of Bournvita contains 50 grams of sugar. He then said the brand Cadbury is not a health company but a chocolate company. “Instead of an active kid, there should be a sick kid in the photo,” Revant said. He also said the tagline of the brand should be “Taiyari diabetes ki instead of taiyari jeet ki”. “I request parents to please stop your kid from getting addicted to these products,” he advised.

Bournvita.. is it… I’m Shocked 😳😳😳😳

I am a victim from childhood #bournvita #childhood #victim #young #india pic.twitter.com/gmiI3tci4e

— Prof Dr Shibu A (@shibu_prof) April 5, 2023

The Instagram Reel went massively viral and amassed nearly 12 million views, also being shared by actor Paresh Rawal and former cricketer Kirti Azad. But Revant took down the video after being served a legal notice by Cadbury.

In an apology note written on Instagram, Revant wrote, ““I have decided to take down the video across all platforms after receiving a legal notice from one of India’s biggest law firms on 13 April, 2023. I apologise to Cadbury for making the video. I did not plan or intend to infringe any trademark or defame any company nor do I have the interest or resources to participate in any court cases and I request MNCs to not take this forward legally.”

 

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A post shared by Revant Himatsingka (@foodpharmer)

The Twitter account of Bournvita India also addressed the controversy and claimed that it contains nutrients namely Vitamin A, C, D, Iron, Zinc, Copper and Selenium which help build immunity.

pic.twitter.com/XChZYKFuk3

— BournvitaIndia (@BournvitaIndia) April 9, 2023

“Every serve of Bournvita has 7.5 grams of added sugar, which is approximately one and a half teaspoons. This is much less than the daily recommended intake limits of sugar for children,” it said further.