Each time the condom brand Durex comes up with something new, it literally breaks the Internet. From launching a brinjal-flavoured condom to asking Singapore citizens not to use their product when the country saw a decline in its population — they have been making a buzz for wacky reasons! For the past two days, the brand baffled Indians by announcing a new line of jeans! Creating quite a stir on social media, the company teased everyone and kept them guessing.
Now, it all turns out to be a publicity stunt and jeans are just condoms that “perfectly fit” in any jeans pocket! However, they were succesful in getting people ROFL-ing on social media.
Check out these tweets:
— Durex India (@DurexIndia) March 24, 2017
The company released a few teasers and Singh too announced the news about company’s new venture. While many thought it was a prank and the company was just planning to launch a ‘jeans-condom’, most were intrigued to know what was cooking!
— Durex India (@DurexIndia) March 22, 2017
Understandably, the campiagn has become fodder for jokes and memes for Netizens. From questions like “will it be available in diverse flavours” to “how one should use it”, there’s no dearth of humour. However, soon after the prank was disclosed, it created even a bigger noise in the virtual world.
Check some of the reactions here:
— Neha Dhupia (@NehaDhupia) March 24, 2017
— Reshmi A R (@Reshmi_AR) March 24, 2017
— Neha Bahl (@NehaBahl28) March 24, 2017
So #DurexJeans is a wonderful marketing gimmick of getting even singles to say: I am wearing Durex now… whatever the purpose! Pfft!
— My Name is Satya (@iTheSatya) March 24, 2017
I thought it’s jeans made out of latex so you don’t have to fiddle around at the last minute #DurexJeans
— Rishabh Khurana (@RishabhK94) March 24, 2017
Stupid of me, at first I thought Durex is coming with a jeans brand 😝😁
— prashantkaul83@gmail (@prashantkaul83) March 24, 2017
— Tanmay Bhat (@thetanmay) March 24, 2017
It seems Durex just took playing pranks to a whole another level!
📣 The Indian Express is now on Telegram. Click here to join our channel (@indianexpress) and stay updated with the latest headlines