Chennai firm gifts expensive cars to its employees as Diwali gift (Representational image/Pexels)
In times when employees often call out their organisations for toxic work culture, a Chennai-based firm went out of its way to boost productivity and “morale”. The structural steel design and detailing firm gifted as many as 28 cars and 29 bikes to its employees as a Diwali gift.
The company gifted the best of the best cars from brands like Hyundai, Maruti Suzuki, Tata Motors, and Mercedes-Benz to appreciate the hard work of its employees. Founded in 2005, the company has around 180 highly-skilled employees from modest backgrounds.
Managing Director of the company, Sridhar Kannan, shared that the company “measured” the employees’ contribution based on their performance. “We wanted to show our appreciation for their (employees) tireless efforts in driving the company’s success. We believe our employees are our greatest assets. Our employees have demonstrated exceptional commitment and dedication, and we are proud to recognise their achievements,” Vartha Bharati, Kannada daily newspaper, quoted Kannan.
This is not the first time the company has gone overboard in gifting its employees. In 2022, it gifted cars to two senior employees. “We select the candidates who are highly motivated and a concept of buying a car or a bike is like a dream for them. We have been gifting bikes to the employees and in 2022 we gifted car to two of our senior colleagues. We have gifted 28 cars today. Some of them are Maruti Suzukis, Hyundais, Mercedes Benz as well,” Kannan told Vartha Bharati.
Additionally, the company offers financial assistance for employees’ weddings and has raised the fund from Rs 50,000 to Rs 1 lakh this year.
The idea behind these gestures is to boost the morale, motivation, and productivity of employees. According to Kannan, the company will continue to focus on employee development and customer satisfaction in its plans.