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Amul’s new ad on Tanmay Bhat-Lata Mangeshkar controversy is spot on

Well, needless to say, Amul has killed it yet again!

By: Express Web Desk |
June 1, 2016 2:58:06 pm
Sachin Tendulkar, Amul girl, Lata Mangeshkar feature in Amul's latest ad Sachin Tendulkar, Amul girl, Lata Mangeshkar feature in Amul’s latest ad

Tanmay Bhat, Indian comedian and co-founder of AIB, has found himself in the middle of a huge controversy where a video made by him titled ‘Sachin vs Lata Civil Wars’ has led to death threats and even an FIR against him. He has been critisised by Bollywood celebrities and by tweeple who believe Tanmay has ‘insulted legends’. Television news channels have been discussing the issue inviting people to share their opinion and what not.

Not that there are no supporters, he has in fact,been backed by author Chetan Bhagat and almost all popular stand up comedians in the country who believe the matter has been blown out proportion.

Amul being Amul, which takes a stand on issues that are being talked about in the society through their posters, took note of this controversy and the hullabaloo around it to come up with a mind-blowing poster.

In case you didn’t get it, “Joke se jokhim tak” reads the punchline which highlights how the matter is made out to be a mountain out of a molehill and how a ‘joke’ has been transformed into a ‘risk’ now. ‘FIR se khao’ is clearly a pun on the FIR lodged against the comedian.

Well, needless to say, Amul has killed it yet again!

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