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Tuesday, September 21, 2021

‘Jalpaan in Japan’: Amul posts special doodle as Tokyo Olympics begins

The topical featured two Amul girls dressed as the official mascots of the 2020 Tokyo Olympics 'Miraitowa' and 'Someity'.

By: Trends Desk | New Delhi |
Updated: July 24, 2021 11:54:18 am
Amul topical, Tokyo Olympics 2020, Tokyo Olympics 2020 doodle, Tokyo Olympics 2020, Tokyo Olympics 2020 live updates, Tokyo Olympics 2020 team india, Tokyo Olympics 2020 amul cartoon, Tokyo Olympics 2020 inaugural ceremony, Tokyo Olympics 2020 launch, Tokyo Olympics 2020 starting date, Tokyo Olympics 2020 updates, Amul creative, viral news, trending news, Indian express news“Jalpaan in Japan”, the tag line of the topical read, which was shared on several of Amul Coop’s social media pages.“Get faster, healthier Stronger. Together” the wordplay continued.

After a delay of 12 months due to the Covid-19 pandemic, the 2020 Tokyo Olympics have finally kick-started and dairy giant Amul dedicated a special topical to mark the commencement of the event.

Jalpaan in Japan”, the tagline of the topical read, which was shared on several of Amul Coop’s social media pages. “Get faster, healthier, stronger. Together”, the wordplay continued.

The topical featured two Amul girls dressed as the official mascots of the 2020 Tokyo Olympics ‘Miraitowa’ and ‘Someity’.

For those of you who don’t know, it is a tradition at the Games for the host country to choose a pair of mascots representing its culture. While Miraitowa is the Tokyo 2020 Olympic Games mascot, Someity (pronounced soh-may-tee) is the Tokyo 2020 Paralympic mascot.

As per the official Olympics website, Miraitowa represents “the wish that the Tokyo 2020 Olympic Games will lead to a future of everlasting hope in the hearts of everyone around the world.”

Designed with an indigo blue square-like pattern called Ichimatsu, Miraitowa is a cheerful and athletic character capable of teleporting itself wherever it wants.

Meanwhile, Miraitowa’s name derives from someiyoshino, a popular cherry blossom tree variety in Japan. As per the Olympic committee, it represents the Paralympic athletes who overcome obstacles and redefine the boundaries of what is possible.

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