Friday, Dec 02, 2022

Snapdeal says Aamir’s comments in personal capacity, gets support from Flipkart

People took to Twitter starting another campaign #AppWapsi asking others to not buy anything from Snapdeal.

amir dil ki deal-759 Snapdeal is drawing flak for Aamir Khan’s statement because he is the brand ambassador of the company

E-commerce major Snapdeal on Wednesday said it was “neither connected nor plays a role in comments made by Aamir Khan in his personal capacity”. The company was forced to make the statement after it started drawing lot of flak online after Khan’s comments on intolerance in India at the RNG Awards in New Delhi resulted in a controversy.

While Khan’s statement attracted criticism as well as support, some people took to Twitter starting a campaign called #AppWapsi asking others to not buy anything from Snapdeal, which he endorses, and uninstall the app. Many of them even started giving the Snapdeal app on Google Play Store a one-star rating.

#APPwapsi Amir khan plzz leave our country as soon as possible. No Deal With Snapdeal just uninstalled Snapdeal app .Now I am going to boycott Snapdeal till they Remove Amir khan as Brand Ambassador. I will suggest my friends to do same. and I shift all my deals from Snapdeal to flipkart. #GobackAmir,” wrote a user on the application’s review page.

Though, the overall rating hasn’t come down and stands at a decent 4.1, it remains to be seen when and if this #AppWapsi has an impact on Snapdeal’s overall ratings.

Read more: This @amir is taking the brunt for Aamir Khan’s comments


Source: Screenshot

Source: Screenshot Source: Screenshot

On the other hand, #BootOutSnapdeal has been trending on Twitter and people can’t stop talking about Aamir Khan.

On Thursday, Snapdeal responded with the statement, which also added: “Snapdeal is a proud Indian company built by passionate young Indians focused on building an inclusive digital India. Everyday we are positively impacting thousands of small businesses and millions of consumers in India. We will continue towards our mission of creating one million successful online entrepreneurs in India.”


There was support from some quarters too. Sachin Bansal — co-founder of Flipkart, Snapdeal’s rival company– believes that Snapdeal shouldn’t be facing the brunt.

Soon, #SnapdealForIndia was also trending, with people backing the e-commerce portal.

Earlier this year, Khan was roped in for the e-commerce website’s “Dil Ki Deal” campaign and Snapdeal capitalized on the actor’s fame and recognition before he made this statement.

Read more: Aamir Khan spoke as a citizen, not a Muslim


Read more: Aamir Khan on intolerance: Here’s what everyone else has said

The brouhaha over Aamir Khan’s statement is likely to die down soon. Frankly, it’s a bit of a stretch to say people solely pick their e-commerce brand simply on the basis of who promotes it.

Read More: This old (not fake) Amul-ad on Aamir Khan is cracking Twitter

Watch: Aamir Khan On Intolerance & Delinking Religion From Terrorism – Complete Coversation At RNG Awards

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First published on: 25-11-2015 at 01:36:08 pm
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