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‘Stealing hearts everywhere’: 99-year-old US woman features as model for beauty brand

While the beauty brand's post instantly caught the attention of netizens, the founder Crowell shared that it wasn't easy to convince Simon.

Woman becomes the new face of make up brand at 99, 99 year old becomes face of make up brand, trending, indian express, indian express newsThe brand's latest social media post captioned 'Nanna in the spotlight' features Simon holding a flower while posing for the camera. (Source: Saie Beauty/Instagram)

A California-based woman is breaking stereotypes after featuring as a model at the age of 99. Great-grandmother Helene Simon recently debuted as a new face of ‘Saie Beauty’ run by her granddaughter and founder of Saie, Laney Crowell.

In an interview with the People, Simon shared how she was sceptical when Crowell asked her to be the brand’s new face soon after her 99th birthday.

“I had seen all the beautiful models, and I was no competition for that,” Simon told the People.

However, Crowell, to whom the idea was suggested by one of her brand followers, remained persistent and finally convinced Simon, who has six children, 11 grandchildren and six great-grandchildren.

Watch the video here:

The brand’s latest social media post captioned ‘Nanna in the spotlight’ features Simon holding a flower while posing for the camera. While the post instantly caught the attention of netizens, Crowell told the news website that it wasn’t easy to convince Simon.

“It took a few weeks. I think the turning point was when I found a photographer who had photographed Nanna’s favourite basketball player, Steph Curry,” Crowell said. Thus, believed to create one of the eldest makeup models in the world.

Since being shared online, the post has received positive responses from netizens, with some calling her their ‘favourite model’.

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First published on: 04-08-2021 at 15:39 IST
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