Jacob & Co, a New-York based brand of jewelry and wristwatches, has created a ‘Billionaire’ model that costs 18 million Swiss Francs (€16 million; $20 million) and is made of 18K white gold and 260 carat diamonds. The watch was presented at Baselworld 2016 and it took three years to make the watch.
“Almost three years, it is close to three years to make a watch like this. So this is why time and investment is huge very important, so the price 18 million is really not a regular price of a regular watch but the factors in it, and it’s also an investment because as we know it takes time. Watch is unique and will always take value,” said Maurizio Mazzocchi, Managing Director, Jacob & Co Watches.
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