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Wednesday, January 27, 2021

South Korean startup claims its collar can decipher a dog’s emotions

The Petpuls collar can tell pet owners through a smartphone application if their dogs are happy, relaxed, anxious, angry or sad. It also tracks dogs’ physical activity and rest.

By: Reuters | South Korea | Updated: January 14, 2021 10:53:40 am
Dog collars, Smart dog collars, AI-powered dog collars, South Korea, Dog collars, Petpuls Lab dog collars, Bark detecting dog collars, Trending news, Indian Express newsMoon Sae-mi tries out Petpuls, an AI-powered smart dog collar, with her dog Godot during a demonstration in Seoul, South Korea, January 11. (Picture credit: Reuters)

A South Korean startup has developed an AI-powered dog collar that can detect five emotions in canines by monitoring their barks using voice recognition technology.

The Petpuls collar can tell pet owners through a Smartphone application if their dogs are happy, relaxed, anxious, angry or sad. It also tracks dogs’ physical activity and rest.

“This device gives a dog a voice so that humans can understand,” Andrew Gil, director of global marketing at Petpuls Lab, told Reuters.

Dog collars, Smart dog collars, AI-powered dog collars, South Korea, Dog collars, Petpuls Lab dog collars, Bark detecting dog collars, Trending news, Indian Express news. Moon Sae-mi pets her dog Godot as they demonstrate Petpuls, an AI-powered smart dog collar, in Seoul, South Korea, January 11, 2021. (Picture credit: Reuters)

The company began gathering different types of barks to analyse dogs’ emotions in 2017. Three years later, they developed a proprietary algorithm based on a database of more than 10,000 samples from 50 breeds of dogs.

“I thought she was just happy when she played and felt sad and anxious when I wasn’t home…actually she felt angry when she lost a game she played with me, like how humans feel,” said Moon Sae-mi, who has a six-year-old Border Collie.

Dog collars, Smart dog collars, AI-powered dog collars, South Korea, Dog collars, Petpuls Lab dog collars, Bark detecting dog collars, Trending news, Indian Express news. Petpuls, an AI-powered smart dog collar, is seen at the company’s office in Seoul, South Korea, January 11, 2021. (Picture credit: Reuters)

The collar has a 90 per cent average accuracy rate of emotional recognition, according to Seoul National University, which tested the device the company says is the first of its kind to be powered by AI voice recognition technology.

Petpuls Lab started marketing the collar online in October last year at $99.

Dog collars, Smart dog collars, AI-powered dog collars, South Korea, Dog collars, Petpuls Lab dog collars, Bark detecting dog collars, Trending news, Indian Express news. Moon Sae-mi using the AI-powered smart dog collar, with her dog Godot during a demonstration in Seoul, South Korea, January 11, 2021. (Picture credit: Reuters)

The global pet care market was worth $138 billion in 2020, up 34 per cent, Euromonitor data showed, as more people spent time at home with their pets or adopted pets during the COVID-19 pandemic. The global dog population also grew 18% the same year to 489 million.

“More people began to adopt dogs, but unfortunately some of them abandoned their dogs due to miscommunication,” Gil said. “Petpuls can have an important role in the pandemic…it helps owners understand how dogs feel and increase their bonding.”

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