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Wednesday, December 01, 2021

Social media campaign on AIDS, #TreatmentForAll, picks up across the Net

On World AIDS Day, a few influencers have come together to launch a social media campaign called #TreatmentForAll.

By: Express Web Desk |
Updated: December 1, 2015 2:57:13 pm
World AIDS Day Social media influencers Ricky Lake, Megan Nicole, Sammy Wilkinson and others/ Twitter: Andy Gelb

There are over 36 million people across the globe who are living with HIV and only 14 million of them are getting the appropriate treatment. On World AIDS Day, a few influencers have come together to launch a social media campaign called #TreatmentForAll, with the aim to quickly initiate treatment for all the people diagnosed with HIV and curb the epidemic.

Digital influencers like television host Ricki Lake, musician Wesley Stromberg, model-comedian Sammy Wilkinson, singer Megan Nicole and actor Melvin Gregg have partnered with The United States President’s Emergency Plan For AIDS Relief (PEPFAR) and released a documentary honouring the 23 million people around the world who need treatment for HIV.

The documentary was launched on United Nations Assistant Secretary-General Ray Chambers’ Facebook page on November 30 at 10:30am ET showing the ‘faces’ of those who are battling the flight in Malawi in Africa. The influencers travelled to the country and spent time with 438 children in Jacaranda city, some of whom are affected themselves, narrating the first-hand experience and some whose parents are affected. The documentary also has interviews with US Global AIDS Coordinator, Ambassador Deborah L Birx, and President Bill Clinton.

“If you could help end HIV, would you?” asks Chambers.

The video is being widely shared on social media with 57 million reach of the influencers (WHAT?). “Social media is the way that our youth communicates and its ability to spread a message worldwide, in a matter of seconds, makes it the most powerful way that we communicate today,” said Ray Chambers.

“If you want to save lives and stop an epidemic that has claimed the lives of tens of millions of people, treatment is the best prevention,” concluded Clinton.

According to the UN, there were 2.1 million HIV-infected people in India by 2013 and the government provides free of charge Antiretrovial Therapy and drugs (to prevent the virus from growing) at select government hospitals but the hidden costs for treatment of AIDS go much beyond the aid provided by the government. Therefore, fast-tracking the treatment in the country would be a good move.

Read more: Charlie Sheen is HIV+, but he doesn’t have AIDS: This is the difference

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