Over time US President Donald Trump has gained quite a reputation of making some really problematic and sexist remarks. And things were no different when he met French President Emmanuel Macron and his wife Brigitte. Trump, while greeting Brigitte Macron had said, rather loudly, that “You’re in such good shape.” And he did not stop at that. In no time the video of the entire incident went viral on social media and people relentlessly called Trump out for his sexist comment.
The latest to join in is athletic wear brand, Reebok. On July 15, Reebok tweeted an educational map of sorts that tells one when it is appropriate to say, “You’re in such shape…Beautiful.” And out of all the situation presented, the brand maintains that one can say those words only if they find a forgotten action figure from their youth, unscathed and after decades in their parents’ basement. The brand’s jibe at Trump’s comments have created quite a stir on the Internet. Several people on social media are applauding the tweet, though some have even called them out on their hypocrisy, and dubbed the tweet as a marketing gimmick. Either way, the tweet has generated a lot of noise on social media.
This is the tweet by Reebok.
In case you were wondering when it IS appropriate to say, “You’re in such good shape…beautiful,”… THIS: pic.twitter.com/Z1cnnRD8Ut
— Reebok (@Reebok) July 14, 2017
And it has found quite a lot of takers.
— Paul Puri (@paulpuri) July 15, 2017
The brand has clearly won some hearts.
All my spare 50’s now going to Reebok. pic.twitter.com/gXjacK00xN
— Tony Stark 2017 💥 (@1IronMan2017) July 16, 2017
— Yashar Ali (@yashar) July 15, 2017
Thank goodness corporations are standing up since Congress sure isn’t. Thanks @Reebok
— ALC (@CostiganA) July 16, 2017
Reebok is trolling Trump and I am loving it. https://t.co/1RT69zzAOy
— Miranda Yaver (@mirandayaver) July 15, 2017
— Kerry Sandler (@OmniGlitter) July 15, 2017
— RedResister (@NaplesResists) July 15, 2017
But not everyone was taken by the brand’s tweet. Some criticised their double-standards.
Reebok says Trump telling Macon’s wife she is in great shape and beautiful, is sexist. Really Reebok, Really? pic.twitter.com/VuZBjetqyS
— R. Wolfe (@WhoWolfe) July 16, 2017
— thebradfordfile (@jbwredsox) July 16, 2017
You should stick with selling shoes and stay out of politics, just lost a customer.#MAGA
— Pam (@pmseever) July 15, 2017
You people advertise with beautiful men and women u never have a plus size woman or man in your sneakers. HYPOCRISY
— Limited Edition (@Lim_it_ed) July 17, 2017
Trump was his state visit to France, with wife Melanie when the incident took place. Trump, however, had not stopped at the remark. Rather, he had turned to Macron and had repeated the comment and then turned back to Brigitte and had said, “Beautiful. Go have a good time.”
This is the video.