Why some Americans are burning and damaging Nike productshttps://indianexpress.com/article/trending/trending-globally/people-are-burning-nike-products-here-is-why-colin-kaepernick-5340741/

Why some Americans are burning and damaging Nike products

Nike controversy: Many joked on how people burning their Nike products made no difference to the company, as the money has already been paid.

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Nike new ad campaign not only featured the footballer but also hinted at Kaepernick’s political stand with their tagline. (Source: Twitter)

A day after Nike unveiled their new “Just Do It” ad campaign featuring former NFL player Colin Kaepernick, several Americans shared photos and videos of them burning Nike products in protest.

Kaepernick, a former quarterback for the San Francisco 49ers, gained attention for taking a knee during the American anthem in the 2016 NFL season.  He was protesting against the way the state police treated people of colour. Since then, he kneeled in protest in several other games.

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Kaepernick was subsequently dropped by his team and not recruited by any other teams as the NFL even issued new guidelines against players protesting during the anthem. Nike’s stock fell on Tuesday after the advertisement was released as part of the 30th anniversary of ‘Just Do It’ slogan.

Nike’s new ad campaign not only featured the footballer, but also hinted at Kaepernick’s political stand with their tagline: “Believe in something. Even if it means sacrificing everything.”

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Clearly displeased with the sports brand, many people posted pictures and videos of them burning the company’s products on social media, using the hashtag #boycottNike and #justburnit.

The US president Donald Trump also criticised the campaign. “I think it’s a terrible message that (Nike) are sending and the purpose of them doing it, maybe there’s a reason for them doing it,” Trump told the Daily Caller.

However, there are others who are quite amused by the way people were reacting. While some supported Kaepernick, stating that his protest did not disrespect the flag or the country, others joked on how people burning their Nike products made no difference to the company as they already purchased them.