A McDonald’s outlet in Portugal has apologised for using Bloody Sunday reference — a massacre that killed 14 people in Northern Ireland after British soldiers opened fire on unarmed civilians — to promote their Halloween-special strawberry ice cream.
The campaign came to light when Twitter user @bigmonsterlove shared it on his feed with the caption “Portugal is cancelled”. Take a look at the post:
Portugal is cancelled. pic.twitter.com/X1egoGRq9j
— MyLimes Na gCopaleen (@bigmonsterlove) October 30, 2019
The Halloween special ‘Sundae Bloody Sunday’ had a promotional offer of getting two-for-one strawberry dessert. However, the promotions were later withdrawn, the post had already gone viral and garnered heavy criticism. Take a look at some of the reactions:
‘Bloody Sunday’ isn’t even a name of one single event, there’d been more than ten tragedies under that moniker.
And not a single person in the McD marketing department who thought it was a bad idea.
— Smug Asuka (@smug_asuka) November 1, 2019
The U2 song is not the reason this is a problem. Bloody Sunday refers to the Bogside massacre, where police shot and killed 28 unarmed protestors. It doesn’t matter that it was in Portugal. Or in 1973. McD’s is right to apologize.
— Gina Tollini (@GinaTollini) October 31, 2019
As a descendant of Irish famine survivors this Tweet is in despicable taste. Visit the mass burials at Grosse Isle point if you want to have a laugh.
28 people where shot in Derry on Bloody Sunday in 1972. What part of that do you find humorous? Shame on you.
— Etienne McD (@smcdonn4499) November 1, 2019
Oooo, that was a bad call on McD’s part. I mean, you’d think someone in their management or marketing is old enough to A. remember it or B. Have heard U2’s Bloody Sunday.
— TL Reeve~Author ch ch ch ah ah ah 🔪🔪🎃 (@tl_reeve) October 31, 2019
Bloody Sunday 1972 was a horror suffered in Northern Ireland with 28 innocent civilians shot at the hands of the British Military. It was, and remains, a pivotol moment in the mid to late 20th century drive for social justice in N. Ireland. Does anybody study history today?
— Etienne McD (@smcdonn4499) October 31, 2019
McDonald’s apologizes for ‘Sundae Bloody Sundae’ ad – Hey, but this shows the mentality of corp greed! Trump sees oil more important than allies! McD thinks “Bloody Sunday!” was Halloween parody not deaths! #KERPLUNK #HeyZeus #ImpossibleIgnorance https://t.co/PnjhEC4iNy
— Dave Stadtmiller (@stadtsllc) November 1, 2019
A spokesperson for the restaurant on Thursday confirmed that the campaign was in reference to Halloween and did not intend any insensitive reference to any historical events or people. The statement also confirmed the withdrawal of the campaign.
The massacre saw 14 catholic civilians dead, who were protesting against internment in the Bogside area of Derry, Northern Ireland. Though the second official inquiry found the soldiers’ actions to be unjustifiable, none of the soldiers have been prosecuted to date.
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