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McDonald’s in Portugal apologises after making Bloody Sunday reference to Halloween-special ice cream

A spokesperson for the restaurant on Thursday confirmed that the campaign was a reference to Halloween and did not intend any insensitive reference to any historical events or any person.

By: Trends Desk | New Delhi | Updated: November 2, 2019 5:44:31 pm
McDonald makes Bloody Sunday reference to promote Halloween special ice cream, McDonald apologises after Bloody Sunday reference to promote Halloween special ice cream, Ireland Bloody Sunday, Northern Ireland massacre, 1972 massacre, Trending, Indian express news The campaign came to light when a Twitter user @bigmonsterlove shared it on his feed with the caption “Portugal is canceled “.

A McDonald’s outlet in Portugal has apologised for using Bloody Sunday reference — a massacre that killed 14 people in Northern Ireland after British soldiers opened fire on unarmed civilians — to promote their Halloween-special strawberry ice cream.

The campaign came to light when Twitter user @bigmonsterlove shared it on his feed with the caption “Portugal is cancelled”. Take a look at the post:

The Halloween special ‘Sundae Bloody Sunday’ had a promotional offer of getting two-for-one strawberry dessert. However, the promotions were later withdrawn, the post had already gone viral and garnered heavy criticism. Take a look at some of the reactions:

A spokesperson for the restaurant on Thursday confirmed that the campaign was in reference to Halloween and did not intend any insensitive reference to any historical events or people. The statement also confirmed the withdrawal of the campaign.

The massacre saw 14 catholic civilians dead, who were protesting against internment in the Bogside area of Derry, Northern Ireland. Though the second official inquiry found the soldiers’ actions to be unjustifiable, none of the soldiers have been prosecuted to date.

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