To raise awareness about childhood cancer, which is the second leading cause of death in the US between kids aged 4 and 14, Amazon’s Jeff Bezos wore pajamas to a meeting on Wednesday. Donning a black night suit with white piping, paired with bedroom slippers, Bezos stood out from the rest of his team. He took to Instagram to explain his unusual sartorial choice. “September is Childhood Cancer Awareness month,” he wrote saying Amazon employees around the globe will be wearing pjs to work to show their solidarity and support to children suffering from the deadly disease.
“Never have I been more comfortable at an Amazon board meeting!” he added.
— Amazon News (@amazonnews) September 12, 2018
Minnesota is in Seattle for @Amazon Pajama Day! Children with cancer spend weeks in hospitals in their pajamas, and today Kat, Jeremy and I are joining with thousands of other Amazonians in showing these brave kids they’re not alone. #GoGold #MSP9 #PJammin #DeliveringSmiles pic.twitter.com/QeXRhFrExi
— Nathan Vaughn (@OneGreatNathan) September 12, 2018
And taking a look at social media, it’s not Bezos alone. With #PJammin, scores of Amazon employees joined their boss to support the cause and drive attention to raise awareness.
— Peter Vermeulen (@pvermeul_peter) September 13, 2018
— Udit Madan (@uditmadan86) September 13, 2018
#PJammin at ABE4 today! I got to wear my coveted Broadway Playbill Pajamas amongst many comfy plaid pants and a lot of grown men who owned onesies… #AmazonGoesGold @AmazonVestLife pic.twitter.com/kSpEvzMGQX
— Maddy Gerhard (@MaddyGerhard) September 13, 2018
— Shiv Menon (@2408shiv) September 13, 2018
— Rebecca gansert (@GansertRebecca) September 13, 2018
— Carlos De La Garza (@CarlosDLG1994) September 12, 2018
Today we’re #PJammin for all the brave children fighting cancer 💛💛💛#GoGold #ChildhoodCancerAwarenessMonth #deliveringsmiles #LTN2 #Amazon #HemelHempstead @LandDHospital #bakesale pic.twitter.com/08Ahzp913C
— Beth Magee (@bethsmagee) September 12, 2018
— Shannen Priser (@coorsltman40) September 12, 2018
“Another way we’re raising awareness is through our special #GoGold boxes – you may receive one during September,” he added. Go Gold boxes by Amazon are special packing boxes adorned with a gold ribbon — the international symbol of childhood cancer.