Nike’s flagship store in London recently introduced plus-size and para-sport mannequins, leaving many impressed. In an attempt to make the products more diverse, the brand took a step closer towards inclusivity after it redeveloped the women’s floor featuring activewear that caters to various body types as well as workouts.
According to a CNN report, in a press release, Nike said, “To celebrate the diversity and inclusivity of sport, the space will not just celebrate local elite and grassroot athletes through visual content, but also show Nike plus size and para-sport mannequins for the first time on a retail space.”
According to The People, NikeTown stated that this is the first time in the store’s history that a floor is dedicated to a “full range of athlete figures” with “multiple plus-sized and para-sport mannequins”.
NIKE 👏🏽👏🏽👏🏽👏🏽 pic.twitter.com/Jt6ywJs2jt
— يارا 🌈 (@GodlessGirl_) June 8, 2019
Several pictures of the renovated third floor, which was reopened this Wednesday, were shared on various social media platforms with many lauding the American company for the movie. “Idk why but this @Nike mannequin makes me feel so empowered,” read one of the many tweets on the brand’s move.
— Self-Building Machine (@selfbuildingm) June 8, 2019
Nike’s plus-size mannequins are so damn cuuute and inspirational
— shairax (@indayshairah) June 8, 2019
— 𝒮𝒽𝒶𝓊𝓃𝓃𝒾𝑒 💚 (@SPMDX100) June 7, 2019
— Pallav Gogoi (@pallav_) June 8, 2019
— Fit Health (@ufitness_health) June 8, 2019
EMPOWERING: @Nike debuts plus-size and para-sport mannequins at its London’s Oxford Street store in order to show that fitness doesn’t come in just one size. #marketing #sportsbiz (via @designtaxi) pic.twitter.com/F5FqxHwT1w
— J.W. Cannon (@cannonjw) June 6, 2019