Bangtan Sonyeondan, the global musical phenomenon, is not only ruling charts with its latest single ‘Butter’ , but has also left fans in a frenzy as they try to get their hands on a BTS Meal, the band’s collaboration with McDonald’s. However, their craze in Indonesia went to such heights that authorities had to temporarily shut numerous outlet on Wednesday (June 9) over Covid-19 fears.
The international fast-food chain joined hands with the K-Pop band recently to come up with a special meal, consisting of 10 chicken nuggets, chips, a coke and two sauces (sweet chilli and Cajun), announced in 50 countries around the world. In every country, BTS fans, known as ARMY, tried their best to get not only the snack but also the purple wrappings, which were specially customised to the fandom’s colour.
In Indonesia, while in-store eating was not allowed due to the pandemic, the meals led to huge queues outside outlets.
LOOK: Food delivery riders queue up at a McDonald’s outlet in Bogor, Indonesia to buy the new BTS-meal deal for hungry fans in the K-Pop mad country, causing more than a dozen McDonald’s outlets to temporarily shutter over virus fears.| 📸: ADITYA AJI / AFP pic.twitter.com/JayKUL5vHf
— CDN Digital (@cebudailynews) June 10, 2021
Videos and photos flooded social media, showing long traffic snarls and scores of delivery drivers waiting outside stores to get the orders.
Police in Jakarta said that a total of 32 branches were temporarily closed across the city. There were further closures in other parts of the country. “In the Central Jakarta area, there were 6 outlets, 6 outlets in West Jakarta, 5 outlets in North Jakarta, 9 outlets in South Jakarta and 6 outlets in East Jakarta,” the law enforcement agency said on its website, stating authorities found stores violating health protocols.
How Indonesia Army gets their BTS meal. Hire a Grabfood rider. pic.twitter.com/YzENtOyWUb
— Ron (@ronckk) June 9, 2021
Nih antrian BTS MEAL pic.twitter.com/FUAe2QAVOC
— JAKARTA KERAS (@jakartaakeras) June 9, 2021
“We temporarily closed four of six McDonald’s stores here in Semarang for a couple of days,” Fajar Purwoto, the city’s public order agency head, told AFP. “I don’t want Semarang to be in the Covid-19 red zone again.”
McDonald’s Indonesia was quick to remind ardent fans that the BTS meal will be available till the next month, and so there was no need to “rush and worry about running out of this product”.
While social media was abuzz with lucky fans who received their special meal, others started complaining as they couldn’t place their orders.
BTS MEAL SOLD OUT EVERYWHERE INDONESIA 😭😭😭😭 I CAN’T EVEN ORDER IT AND THE STORE WERE CLOSED DUE THE OVERLOAD ORDER 😭😂🤣😭 #BTSMeal #BTSxMcD #IndomyTolongSisakanAkuStokBTSMeal #BTSARMY @McDonalds_ID @McDonalds @BTS_twt pic.twitter.com/BjHNt0ojTo
— IsTea⁷ 🍰 (@qistanbts) June 9, 2021
— Mich⁷💛 (@HerBibillyHills) June 9, 2021
@McDonalds_ID #BTSMeal #BTSxMcD This is my BTS meal.. Im from Indonesia..wrapped the food in a regular paperbag and gave me a BTS paperbag in a Plastic Zipper bag… OMG Thank you so much, McD really knows what ARMYs want💜💜@McDonalds @BTS_twt pic.twitter.com/lWDgrxphOx
— 𝘄𝗶𝗻𝘁𝗲𝗿 ⊹ 𝗯𝗲𝗮𝗿 ❄️◞ ִֶָ 🧈 (@_ditttaa) June 9, 2021Advertisement
On the other hand, BTS Indonesian Army launched a special campaign to thank delivery riders who stood for several hours to get them the meal. According to The Star, the fan group started a fundraiser through the crowdfunding website Kitabisa, to distribute food packages for Gojek drivers who helped deliver their purchases of the special edition McDonald’s meal.
Indonesian BTS Army, through its Twitter account, urged fans not to indulge in panic buying and to give generous tips to online drivers, the report added.
Guys, dapet salam nih dari bapak ojol yang terima makanan gratis dari temen-temen #BTSARMY tadi siang.
Beliau cerita dia sampe antre 2 jam buat beli #BTSMeal . Tapi bapaknya seneng. Kayak diapresiasi banget abis kepanasan trus dapet ‘surprise’ dari kalian, ARMY 💜#ThankYouOJOL pic.twitter.com/DPUOamAfFw
— Kitabisa (@kitabisacom) June 9, 2021
A donation made by ARMY titled “Welcoming BTS Meal & BTS Anniversary With Sharing” crossed the Rp70-million figure since it was first released on Tuesday night, or within 24 hours, the report said.
Tasya Mutiara Ramlan, admin of a BTS fan account on Twitter that has more than 260,000 followers, said she knew the group was popular in Indonesia but the reaction to the McDonald’s meals surprised even her, ABC News reported.
On May 26, the limited-edition meal was launched ahead of the group’s eighth anniversary.