Updated: January 3, 2019 3:15:50 pm
Netflix’s latest blockbuster Bird Box has audiences around the world hooked. Even if you haven’t watched it, you’ve most likely come across the trailer or poster of the film featuring a blindfolded Sandra Bullock. As the popularity of the film grew, so did the number of memes and jokes. But what followed was the #BirdBoxChallenge, in which people started mimicking the actions of the Oscar-winning actress from the film. (Warning: Spoilers ahead)
As part of this challenge people have actually started blindfolding themselves in real life to enact parts of the film. The film is set in a world in which everyone has to wear blindfolds to avoid a force that possesses humans, and makes them kill themselves if they make eye contact. The trend – much like the Kiki Challenge which had people jumping out of moving cars – has resulted in many getting hurt. Some of this may have prompted Netflix to tweeted a warning urging people not to put themselves in danger.
Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.
— Netflix US (@netflix) January 2, 2019
Many took the ‘challenge’ and started posting videos of themselves doing things blindfolded online, with some driving blindfolded while others hurt children by covering their eyes.
People are walking around blindfolded for the ‘Bird Box’ Challenge pic.twitter.com/IpOPkflkC5
— mustain arif (@mustainbinarif) January 2, 2019
— Errica Rivera (@erricarivera1) December 31, 2018
This bird box challenge getting out of hand pic.twitter.com/xFtmHCyWOS
— BIGCLIPP THA GAMER (@bigclipp) December 31, 2018
Mexican bird box challenge🇲🇽 pic.twitter.com/OEDqIHNNwz
— Ja〽️aR🎄 (@JMaLicous4U) December 30, 2018
— FireMadeFlesh (@FleshFire) December 27, 2018
— Tommy (@THOMAS_RE89) December 25, 2018
📣 The Indian Express is now on Telegram. Click here to join our channel (@indianexpress) and stay updated with the latest headlines
- The Indian Express website has been rated GREEN for its credibility and trustworthiness by Newsguard, a global service that rates news sources for their journalistic standards.