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Top 10 global luxury brands in 2025: Chanel overtakes Louis Vuitton after 45% jump in brand value

Top 10 most valuable luxury and premium brands in 2025 list: While Porsche is the most valuable luxury brand as per Brand Finance’s ‘Luxury & Premium 50 2025’ report, Dior is the strongest luxury brand.

3 min readNew DelhiUpdated: Jan 2, 2026 06:10 AM IST

Top 10 most valuable global luxury and premium brands in 2025: Porsche leads for 8th consecutive year. (Image: Porsche Newsroom)

Top 10 most valuable luxury and premium brands in 2025: The global luxury goods market remained steady this year, with brands showing robust value growth despite concerns over a slowdown caused by geopolitical uncertainty and trade and tariff tensions, according to the world’s leading independent brand valuation consultancy Brand Finance’s ‘Luxury & Premium 50 2025’ report published on May 22.

Porsche is ranked as the world’s most valuable luxury and premium brand, with a brand value of USD 41.1 billion in 2025, according to the report.

Although its brand value fell by 5 per cent, it retained the top position for the eighth consecutive year.

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Chanel follows next at #2, pushing Louis Vuitton to #3, driven by a 45 per cent increase in brand value to USD 37.9 billion, making it one of the fastest-growing brands in the Brand Finance 2025 report.

Furthermore, moving up two positions from last year to rank fifth in 2025, Rolex has seen a 36 per cent increase in brand value to USD 18.8 billion.

Dior at #6 has also risen three positions in the brand strength ranking, which made it the strongest luxury and premium brand with a brand strength index (BSI) score of 93.5 out of 100 this year.

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Despite seeing a 24 per cent decline in brand value to USD 11.4 billion, Gucci, though slipping four ranks this year, continues to hold its position among the top 10.

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Guerlain has notably experienced a 23 per cent rise in brand value to USD 7.7 billion, leading it to make a comeback in the top 10 for the first time since 2021.

Overall, Europe leads region-wise, with France-based brands particularly dominating in terms of their brand value and occupying six spots in the global top 10.

Top 10 most valuable global luxury and premium brands 2025

Porsche

Germany

$41.1B Brand Value AAA 2024: #1

Chanel

France

$37.9B Brand Value AAA+ 2024: #3 ↑

Louis Vuitton

France

$32.9B Brand Value AAA 2024: #2 ↓

Hermès

France

$19.9B Brand Value AAA 2024: #4

Rolex

Switzerland

$18.8B Brand Value AAA+ 2024: #7 ↑

Dior

France

$17.3B Brand Value AAA+ 2024: #6

Cartier

France

$15.7B Brand Value AAA- 2024: #8 ↑

Ferrari

Italy

$14.4B Brand Value AAA+ 2024: #9 ↑

Gucci

Italy

$11.4B Brand Value AAA+ 2024: #5 ↓

#10

Guerlain

France

$7.7B Brand Value AA- 2024: #11 ↑

Indian Express InfoGenIE

Source: Brand Finance – Luxury & Premium 50 2025

Most Valuable and Strongest Luxury Premium Brands 2025. (Source: Brand Finance Luxury & Premium 50 2025)

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Cherry Gupta

Cherry Gupta is an Assistant Manager – Content at The Indian Express. She leads the Top 10 section, curating list-based features on key national and international developments, and manages daily news content. She also produces SEO-driven articles and collaborates with the Lifestyle team to conduct interviews with notable artists and write workplace culture features. ... Read More