The historic meeting between the leaders of North and South Korea raised hopes of a peace in the Korean peninsula earlier this year. The landmark summit inspired many things, from delicious dishes to a clothing line. But recently, a beauty product called “unification moisturising nuclear face masks” has landed into a controversy. The product features the North Korean supreme leader Kim Jung-Un donning a white sheet and smiling. Slogans claim that the masks are “wrinkle-resistant” and “water-resilient” nuclear bomb packs, according to The Telegraph.
The unique masks reportedly have been a huge hit among South Korean beauty product lovers. According to BBC News, “The firm says it has sold more than 25,000 ‘unification moisture nuclear masks’ since June.”
However, with growing popularity, the cosmetics brand behind the mask, 5149, has come under fire.
During inter-Korean summit talks held earlier this year, South Korean President Moon Jae-in and North Korean leader Kim Jong Un signed documents at the Paekhwawon State Guesthouse in Pyongyang, North Korea, agreeing on denuclearisation of the Korean Peninsula, reducing a military standoff and other reconciliation issues.
“It is an insult to suffering North Koreans to beautify a dictator who represses and tortures,” one North Korean refugee told South Korea’s Chosun Ilbo newspaper, ABC News added.
However, defending the company’s stance, in an interview with the New York Times, 5149’s chief executive Kwak Hyeon-ju said the masks were her way of celebrating this year’s inter-Korean summits.
“I don’t know what Kim Jong-un means in North Korea or what he represents politically, but the whole country of South Korea was happy,” she said, referring to the moment when the North Korean leader stepped across the heavily armed border hand-in-hand with Moon.
However, now after criticism from all over, one of a leading chain store, Pierrot Shopping, has decided to remove the product from shelves.
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