HBO Max is expected to enter the Indian market soon and ahead of the launch, the plan details of the service have surfaced online. The plans have been reported by OnlyTech. The cited source claims that the plans have been shared among some users under an online pre-launch survey, which was conducted by a market research firm Nepa.
However, HBO Max said in a statement to indianexpress.com that the leaked prices are not the final prices and are part of routine testing. “We routinely conduct market research with consumers in countries around the world that test a wide range of possible offers and price points for our services. Those being reported that suggest a future launch of HBO Max in India are amongst many being tested and evaluated and do not reflect any current plans,” the statement said.
Netflix is currently offering its monthly base plan for Rs 199, whereas Amazon Prime Video’s monthly subscription is priced at Rs 129. Disney+ Hotstar recently revised its plans and the price now starts with Rs 499 per year.
According to the report, HBO Max will launch with three plans in India, and the basic plan will be called ‘Ad-supported.’ The basic plan will start at Rs 69, which sounds very affordable, especially compared to rivals Netflix and Disney+Hotstar.
According to the report, the plan would include access to movies for one year after their theatrical or digital release and shows after their season completes, which could explain the Rs 69 price tag. Still, as HBO Max had indicated, this is unlikely to be a final price.
The second plan could be priced at Rs 139 and might be called ‘Mobile.’ This plan supports ad-free content and lets you watch in SD resolution. However, it supports only a single screen at a time. The plan supports only mobile and tablet for streaming. Those who will buy this plan would reportedly get access to movies within six to eight months after their theatrical or digital release, whereas shows would be available just after two to three weeks after the global release.
HBO Max might also offer a ‘Standard’ plan, which could be priced at Rs 329 per month. This one too would offer ad-free content but in 4K resolution. It supports up to three concurrent streams across devices. Users will reportedly get access to movies and TV series directly after their global release. The company might also launch annual subscriptions and a standard plan, which will cost more.
The report also suggests that HBO Max will let users create five profiles per account and all the plans would support Dolby Atmos sound. The Indian users will reportedly receive localisation including subtitles in local Indian languages. There will also be a dedicated Kids profile as well as a personalised home screen feature.