Chinese startup Xiaomi is different. You can easily communicate with their bosses anytime you want. Their smartphones sell within seconds. Their advertising budgets are nil. And still they manage to have a lasting impression on the minds of consumers even if they fail to buy any Mi products. More importantly, Xiaomi tries to listen and stay in touch with their fans. At least, this is what the company aggressively claims to do.
“Always believe that something wonderful is about to happen.” This is what Xiaomi believes in. With this belief, it seems it has achieved a lot in the Indian market within a year.
While the company is preparing for it first global launch event in New Delhi on April 23, Xiaomi has decided to include Mi fans across the country. Usually, the big launches are meant mostly for bloggers and journalists, but Xiaomi is again doing something different. It has invited its fans to join the show through their official Facebook page. The event page shows over 4,500 interested fans, but only about 1,000 to 1,500 fans will be able to get into Siri Fort Auditorium. Even that would be unprecedented.
The company has also announced that the first 800 attendees who will register at the event will be entitled to a free goodie bag. We don’t know what goodies would be there in the bags but we are really surprised to see such a massive initiative to stay connected to their fans and that too in the budget market where devices hardly command any premium.
If you are one of those planning to turn up at Siri Fort, here are a few FAQs you might want to know:
1) Do you need to pay an entrance fee? No fee charged.
2) Will Xiaomi provide food and beverages? No.
3) Will Xiaomi provide accommodation and transportation? No
4) Can your friend attend the event on your behalf? No
5) Can you bring someone along? No
6) Do you need to bring any form of verification to the event? Yes. You would need to present your paper ticket at the registration counter.