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New Facebook feature lets parents announce a new arrival

In the family way? Let the world know! Now let everybody know through Facebook that you are expecting a baby as a new feature on the social networking website lets parents share the good news with friends. The feature,which is available to all users who have switched to Facebook’s ‘Timeline’ profile,lets users share their unborn […]

Written by Agencies | London |
August 17, 2012 3:16:50 pm

In the family way? Let the world know!

Now let everybody know through Facebook that you are expecting a baby as a new feature on the social networking website lets parents share the good news with friends.

The feature,which is available to all users who have switched to Facebook’s ‘Timeline’ profile,lets users share their unborn child’s name,expected birth date and gender.

Facebook added the new feature yesterday which lets expectant parents share their good news with friends,the Daily Mail reported.

Users can also choose who they want to share the information with,rather than telling all their friends.

“Life Events are easy and expressive ways to mark significant moments in your life such as getting married,buying a house or travelling to new places,” Facebook said in a statement.

“If you choose to,you can now share that you are expecting a baby with your friends on Facebook,” it added.

However,the firm said it has not ruled out using the service to target parents with adverts for baby-related good.

“Currently we are not using this life event for ad targeting,” a spokesman said.

“We’ll explore the option in the future,as we observe how people use the feature,” he said.

However,some bloggers have pointed out the service could cause problems should there be problems with the pregnancy,or even is a miscarriage occurs

“On the spectrum of touchy emotional moments,a miscarriage ranks pretty high,” wrote Rebecca Greenfield on the The Atlantic Wire.

“If you toggle the ‘Expected: Child’ option,imagine how difficult it is to deal with that loss in public,” she added.

Greenfield went on to cite a posting from an online community forum,in which a woman noted how difficult it was to receive messages inquiring about her pregnancy on Facebook after she’d lost her baby.

The move comes as Facebook is facing complaints from users about the amount of advertising on its site.

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