scorecardresearch
Follow Us:
Tuesday, October 26, 2021

Microsoft to sell Razorfish: Report

Microsoft acquired the Razorfish,as part of its $6 billion takeover of aQuantive in 2007.

Written by Reuters | New York |
June 29, 2009 12:03:19 pm

Microsoft has hired Morgan Stanley to sell Razorfish,its digital agency,and French marketing company Publicis Groupe SA is thought to be a possible bidder,the Financial Times said on its Website late Sunday.

Microsoft acquired the agency,formerly called Avenue A Razorfish,as part of its $6 billion takeover of aQuantive in 2007.

The report cited an analyst valuing Razorfish at $600 million to $700 million,based on sales of about $400 million last year and profit margins for similar businesses of 12 to 13 per cent.

Publicis and Morgan Stanley were not immediately available for comment.

Microsoft declined comment.

Razorfish is one of the largest interactive advertising and marketing agencies,boasting a client list that includes McDonald’s Corp,Starwood Hotels & Resorts,and Carnival Cruise Lines.

Microsoft and VivaKi,the digital arm of Publicis,last week unveiled a broad cooperation deal to develop new content,improve marketing performance and better target digital advertising audiences.

📣 The Indian Express is now on Telegram. Click here to join our channel (@indianexpress) and stay updated with the latest headlines

For all the latest Technology News, download Indian Express App.

  • Newsguard
  • The Indian Express website has been rated GREEN for its credibility and trustworthiness by Newsguard, a global service that rates news sources for their journalistic standards.
  • Newsguard
Advertisement
Advertisement
Advertisement
Advertisement