June 30, 2009 5:27:13 pm
Computer giant Lenovo on Tuesday said it would launch 50 new products this year to strengthen its product portfolio.
Lenovo launched seven new products in the Indian market in the price range of Rs 22,500 – Rs 1.04 lakh to cater to a broad segment of consumers.
“With trendsetting design,exceptional engineering,cutting-edge capabilities and great price range in our new product line-up,Lenovo takes a giant step in the Indian consumer PC market today,” said Amar Babu,Managing Director,Lenovo India,during the launch.
“The notebooks would currently be imported,but as the demand increases,we can look at production here,” Babu added.
“India is a very important market for us and we will launch a series of products in the market here. The consumer segment has seen a strong demand and we will launch 50 products in this segment this year,” he said.
The company has a manufacturing facility in Puducherry with a capacity of three million units annually.
According to IDC’s report on PC shipment for the January-March 2009 period,Lenovo’s market share came down to 4.7 per cent in the said period from 6.6 per cent in Q4 in 2008.
At the multi-product launch,Lenovo also indicated that the company will implement collective strategic actions to enable further growth in India.
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