Microsoft has enabled operator billing on Windows Store for Idea subscribers, through which users can buy Windows Phone apps and make in-app purchases directly. To make purchases on Windows Store, Idea users are not required to have a credit card now. The amount will be either added to their monthly post-paid bill or deducted from their pre-paid mobile balance.
The new operator billing feature is activated by default for Idea subscribers, however, they can also use credit card to make purchases. The facility, which is available for all Windows-based smartphones, is aimed to better the consumer payment experience and also to help the paid app market to grow.
To buy an app, users will have to confirm twice before the transaction is made. Also, they can use their mobile wallet to prevent accidental downloads. To claim refunds, for accidental purchases, users will have to follow the regular procedure through Microsoft customer care. Initially, there is a threshold of Rs 300 for purchasing apps through operator.
Microsoft is also working to bring integrated operator billing to other service providers as well.