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HP India launches season two of ‘Value Campaign Program’

Hewlett Packard,the leader in the imaging and printing market,announced Season Two of its ‘Value Campaign Program’.

Written by Agencies | New Delhi |
June 17, 2009 11:59:09 am

Hewlett Packard,the leader in the imaging and printing market,announced Season Two of its ‘Value Campaign Program’. Designed exclusively for its customers and channel partners,this Program will create a value proposition that makes Original HP Supplies a better investment over third-party alternatives.

In line with the campaign,HP is also organizing a twelve city channel meet for its channel partners,including in key cities such as New Delhi,Kolkata,Hyderabad,Chennai,Bangalore,Mumbai,and Kochi,among others,to create awareness about HP Original Cartridges outperforming the refills and counterfeits,in both quality and reliability. The multi city channel meets that commenced on May 12,2009,will be continued through various initiatives till July 09,2009.

Commenting on the launch of the campaign,Mr. RajKumar Rishi,Director,InkJet and Web Solutions and Consumer Business,Imaging & Printing Group,Hewlett Packard India Sales Pvt. Ltd.,said,“At HP,we believe that it is the customers who have to make a choice when it comes to their printing supplies. Our customers appreciate the reliability,quality and overall value of original HP consumables; and it has been our endeavor to continue offering our customers value through unparalleled customer-focused innovations and features,and providing enough relevant information to help customers make an informed decision.”

He further added that,“The earlier campaign for the end users and channel partners was highly successful and to take this a step ahead,this year,we are giving our customers even more choice and value with our new expansion that includes the New HP Everyday Ink Cartridges- 818(Black),HP 818(Tri-Color),and 56 B; HP21,HP 21/22,HP 27/28,HP 22,HP 27 and HP 28 options.”

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