The New Zealand-based cricket technology company, is set to expand its reach into cricket-mad India after inking a deal with mobile handset giant Nokia handsets, a subsidiary of Microsoft Mobile and mobile internet browser UCweb.
The new deal will see CricHQ’s cricket-scoring technology co-developed by Nokia and CricHQ and then integrated into the Nokia X, Nokia Lumia and Nokia Asha range of phones, concurrently with the on going Indian Premier League.
Nokia and CricHQ will co-operate in joint promotion of the app across all the available channels to communicate about the app.
“Nokia has a huge loyal user base in India and we’re confident that many cricket lovers among its users will be impressed with what CricHQ has to offer, especially as IPL fever sweeps through the nation this month,” said CricHQ Chief Executive Simon Baker.
And as part of the partnership with UCweb, the browser will be endorsing CricHQ directly through its UC Browser user base in India.
Both the firms together will be integrating key performance analysis stats of CricHQ into the UC Browser during the IPL season.
Referring to UCweb, Mr. Baker said, “CricHQ is extremely delighted to be partnering with UCWeb as we continue to expand in Asia. The Indian mobile Internet market in particular is absolutely the key to our growth, and I could not think of a better partner to have that will help us capture this market.”
CricHQ is also offering a once in a lifetime opportunity to meet your favourite player in their ‘meet your heroes’ campaign.
The user needs to register (for FREE) on CricHQ.com or through the CricHQ app available on the Windows Phone Store and Nokia Store through Noika phones.
CricHQ’s partnership with UCweb aims to provide users with an opportunity to meet their cricketing heroes whilst offering never seen before content.
Commenting on the partnership, Navdeep Manaktala, Head of Developer Experience, Nokia India Sales Pvt. Ltd., a subsidiary of Microsoft Mobile said, “Over the years, we have been closely associated with cricket and we see this innovative, social network format offering by CricHQ to be a game changer in a cricket loving nation like India.
Founded in 2010, CricHQ initially developed a popular smartphone application for cricket scoring.
Today its products are used in more than 120 countries, providing the global cricket community with live scoring and competition management via cloud and mobile technology.