This is an archive article published on June 7, 2020
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OnePlus 8 review: Power of being simple

OnePlus 8 review: OnePlus 8 is a no-nonsense flagship that ticks all the boxes when it comes to what users need. With it, OnePlus has again shown that it can keep things simple and focus on what is critical to the user.

Written by: Nandagopal Rajan
8 min readNew DelhiJun 14, 2020 03:27 PM IST First published on: Jun 7, 2020 at 03:31 PM IST
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OnePlus is a unique company for many reasons. For one, it makes and sells only one phone at a time – at least so far. Then, it focuses on offering the best possible features and specs at a price point, so much so that it is offering what others are at a much higher price point. It offers a frictionless experience for users by cutting down on unnecessary features, smoothening the software and staying away from gimmicks. And all of this has culminated in OnePlus becoming a dominant player in India’s premium segment.

But market dynamics are changing. For instance, OnePlus is now faced with a more aggressive Apple which has three phones that could at some level eat into this premium pie. Also, the depleted purchasing powers of buyers post the Covid-19 pandemic lockdown could mean pressure on the volumes they can sell in markets like India. Given these challenges, it would be interesting to see how the OnePlus 8 performs. Here is our review.

Nandagopal Rajan writes on technology, gadgets and everything related. He has worked with the India ... Read More

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