December 31, 2015 6:50:53 pm
HTC seems to be fighting hard to get back in the game. While there hasn’t been any doubt about the quality of HTC smartphones, the brand could never really be competitive in pricing. Of late, there are ample Chinese brands grabbing quick market share in the sub-Rs 20,000 range. But interestingly, consumers are now seen to look at brands in the affordable range.
When Xiaomi enter the Indian market, people were only concerned about “how many cores and megapixels are being offered at how much low prices,” but this is changing now. And may be for the good. Consumers now want big brands to offer more value in the affordable segment. And HTC definitely seems to have got a pulse of the upcoming consumer trends. Like the recent HTC One A9 is fantastic smartphone at a good price. Also, the new Desire 828 Dual SIM appears promising.
HTC Desire 828 Dual SIM
HTC Desire 828 belongs to HTC’s range of camera smartphones where the UltraPixel camera, first introduced in the original HTC One, is now in the front. With UltraPixels, HTC says the sensor size is bigger and captures better selfies, even in low-light and has a 26 mm wide-angle lens to capture a wider field range.
The new HTC phone has the same features of the Desire family, including the handy BlinkFeed. Overall, the device flaunts a plastic design and is lightweight. There is nothing really new about the Desire 828 that we haven’t already seen in the past, only for a new price tag that might bring a smile on the faces of many HTC fans.
Specs: 5.5-inch Full HD display | Android 5.1 with HTC Sense UI | 1.5Ghz octa-core Mediatek 6753T processor | 2GB RAM | 16GB ROM (expandable up to 2TB | 13MP rear camera with OIS | Ultrapixel selfie camera | 4G (both FDD and TDD) support | 2,800 mAh battery
Price: Rs 19,990 (Flipkart)
What is good?
Despite being a 5.5-inch phablet, the Desire 828 is comfortable to hold. The display quality of the smartphone is really good. Watching movies and playing games is a delight. Note that there is no protection for the display screen. HTC BoomSound offers a pleasing audio experience. The smartphone comes with dual speakers, thus, the audio is pretty loud.
The octa-core Mediatek SoC makes the Desire 828 pretty smooth. It is well equipped to handle heavy games like Asphalt 8- Airborne. Multitasking on the device is also a delight. For most users, performance should not be a issue. Expect the device to get heated during heavy usage, but this will not be a hindrance.
On the camera front, the Desire 828 comes with one of the fastest cameras. The image is quality is at par with other competitors in this price range. The Ultrapixel selfie camera is also capable of delivering some decent results. It is very responsive and the ‘smile to click a selfie’ works wonderfully fast. Overall, the device offer a good experience on the software front.
What is not that good?
I found the design of the phone to be uninspiring. It’s too much plastic for me given there are so many other options in the same price range. The battery life of the device is not something to be proud about. If you are a heavy user, then you might run out of juice before reaching home from work. I got a feeling that you would need to pretty careful with the device, it is not among the most durable smartphones.
It is just about time when HTC has realised that they will need to tune the prices of their smartphones according to demand. Given that HTC phones are usually pricey, the Desire 828 offer good value. Also, there is still a certain segment of consumers, who still prefer to buy phones from established brands only, so, the Desire 828 is a good option for them.
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