10 (Ten) by Delhi-based Kult is the latest budget smartphone to be launched in India at a price point of Rs 7999. The high point of the phone has to be the 3GB RAM and the sandstone finish on the removable back panel.
Given how price-conscious India’s budget segment is, it makes sense for new upcoming players to launch devices in this range. After all if you can convince budget phone buyers that your device is good enough, you’re likely to get some sort of recognition. 10 (Ten) by Kult offers all the right specs on paper, but is that good enough to make it stand out in this highly competitive segment? Here’s our review.
Specs: 5-inch HD IPS display | 1.3GHz quad-core processor| 3GB RAM, 16GB storage space (expandable to 128GB) | 13 mp rear camera, five-megapixel front camera | Android Lollipop 5.1 OS, with Marshmallow promised | 2,350mAh removable battery
Price: Rs 7999
Kult has manufactured the 10 smartphone with in partnership with Taiwan based ODM Wistron and claims to have tied-up with over 500 service centres for after sales of the smartphone.
The compact design of the smartphone helps it stand out and the 5-inch screen means it will easily fit in your pocket. The sandstone finish on the back gives it a look and feel not usually seen in this price-range. However, do note that the sandstone will quickly pick up dust and dirt. Plus it took me sometime to figure out how to remove the cover for this smartphone.
On the performance front, the 3GB RAM means that the smartphone works decently and can handle multi-tasking and gaming quite well. I must admit though, that when I first switched on the phone it took forever to get booted. But in daily usage, it gave me no trouble. From a gaming perspective, I’d say this can handle the heavier ones with ease and I didn’t experience too many app crashes.
The 5-inch HD screen works well both in and out of sunlight. As I’ve said before, the compact screen will work for people who don’t like carry big-screened smartphones.
The battery on this smartphone will easily last 10-12 hours, with moderate to heavy usage. For a new budget phone, I’d say this is a good attempt.
What’s not so good?
The 13 megapixel camera doesn’t impress at all and neither does the front shooter. The colour reproduction is off, there’s far too much noise in the photos and frankly I didn’t feel the need to use it too much. If Kult plans to survive in the Indian smartphone market, this is one area it needs to take seriously. I’ve used other budget devices in this price-range that offer much more with the camera.
Kult has also added its own launcher to the smartphone, and it doesn’t do much. I found myself switching to the Google Now launcher. UI is another area where a new-comer has to offer something different as companies (like Xiaomi) that have done a good job with this, have stood out from the competition.
For a first-time smartphone, 10 by Kult is not bad, except for the really disappointing camera. It has a different finish compared to the other budget phones, although it continues with the boring, black rectangular design we’ve seen so far.
But is it good enough to take on established budget names like Xiaomi’s Redmi 2 Prime or Yu Yuphoria or Micromax Canvas Xpress 4G? I’d say not yet.