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Xiaomi to bring crowdfunding platform to India

Xiaomi may soon bring its 'crowdfunding' platform to India that will help start-ups working on consumer electronics

By: PTI |
September 21, 2016 5:05:23 pm

Xiaomi, Xiaomi crowdsourcing, crowdsourcing platform, China, Xiaomi brand, Mi Home app, Mi Ecosystem, Internet of things, India, technology news, indian express

Chinese tech firm Xiaomi may soon bring its ‘crowdfunding’ platform to India that will help start-ups working on consumer electronics to sell their wares through the medium. In China, Xiaomi runs a crowdfunding platform where hardware start-ups submit their products and consumers can book them, helping these companies raise funds in the process.

While these are not Xiaomi-branded, the products are compatible with Xiaomi’s Mi Home app. “We are open to bringing the programme but we will have to change certain things before we can launch it in India,” Xiaomi Vice President Hugo Barra told PTI.

Xiaomi, which is betting big on the Internet of Things (IoT) space with its Mi Ecosystem, has invested in 55 start-ups that work on connected devices ranging from air purifiers to drones. Talking about the challenges of bringing the platform to India, Barra cited the example of certifications that electronics products need for selling in the country, which takes anywhere between 3-6 months to get.

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“Consumers pay the money in advance and it wouldn’t be fair if they had to wait for such a long time before they get
the product delivered. We will have to figure out these challenges before we can bring the programme here,” he said.

Xiaomi today launched its air purifier — Mi Air Purifier 2 — in India, its first home category product in the country. Priced at Rs 9,999, the air purifier on the auto mode, adjusts the speed of the device’s motor automatically, according to the air quality — measured using built-in sensors. Since the device is WiFi-compatible, it connects to Xiaomi’s Mi Home app. It also monitors the filter’s lifespan and sends a reminder when it needs to be replaced. The replacement filter will be priced at Rs 2,499.

The air purifier will be available on Mi.com from September 26 and on Flipkart from October 2. Xiaomi has a range of products like robot vacuum cleaners, security cameras, water filters, smart rice cookers, smart televisions and hover boards that are available in its home market.

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Xiaomi is also launching the new version of its Mi Band 2, priced at Rs 1,999. It features an OLED display, has a battery life of 20 days on a single charge and is IP67 splash-resistant. It has a fitness, sleep and optical heart rate tracker and allows users to unlock their phones and provides call and app alerts.

Mi Band 2 will be available on Mi.com from September 27 and on Amazon.in from September 30.

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First published on: 21-09-2016 at 05:05:23 pm

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