This is an archive article published on June 2, 2015
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Windows 10 is here, but how will Microsoft convince India users to upgrade?

Microsoft Windows 10 also has the serious challenge of making people understand the advantages of using the new OS

Written by: Nandagopal Rajan
3 min readNew DelhiJul 29, 2015 04:16 PM IST First published on: Jun 2, 2015 at 08:19 AM IST
windows 10, microsoft windows 10, windows 10 launch, windows 10 release, windows 10 launch july, windows 10 july, windows 10 news, microsoft news, technology, tech news Windows 10 is coming by July 29.

Microsoft Windows 10 will be a free upgrade for a lot of people with genuine Windows OS. For pirated versions, Windows 10 will cost $119 for the Home version and $199 for Windows 10 Professional. That should be around Rs 8,000 and Rs 12,000 respectively.

But it won’t be a surprise if Microsoft goes for a more competitive pricing in countries like India where it is still struggling to get over the prevalence of piracy. A Rs 4,999 pricing should be what Microsoft must aim for if they want to really convert the market in India. However, new users will not have to worry much as they will have the option of buying an affordable new device with Windows 10 coming free, as Microsoft is doing with the 2-in-1s now.

Nandagopal Rajan writes on technology, gadgets and everything related. He has worked with the India ... Read More

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