scorecardresearch
Follow Us:
Sunday, July 03, 2022

WhatsApp is getting ads in Status feature, confirms VP Chris Daniels

WhatsApp Vice President Chris Daniels confirmed advertisements in Status and said it is going to be the primary monetisation mode for the company

By: Tech Desk | New Delhi |
November 2, 2018 1:19:33 pm
WhatsApp, WhatsApp ads in Status, WhatsApp Status, WhatsApp ads, WhatsApp Status ads, Facebook, WhatsApp new feature, WhatsApp update, WhatsApp news WhatsApp Vice President Chris Daniels confirmed advertisements in Status and said it is going to be the primary monetisation mode for the company.

WhatsApp will soon start showing advertisements in Status feature, a move that is aimed at monetising its 1.3 billion users worldwide. According to a report in news agency IANS, WhatsApp Vice President Chris Daniels confirmed the feature and said it is going to be the primary monetisation mode for the company. In addition, ads in Status will give opportunity for business to reach people on WhatsApp. Though ads could make their way into WhatsApp Status soon, an exact timeline for the release is unclear at this point.

The discussion around ads in WhatsApp Status has been around for some time. Wall Street Journal reported earlier this year that the Facebook-owned company will start showing ads from next year. The report adds that Facebook is looking to use WhatsApp Business as a major source of revenue. The company could also introduce new types of ads for users to directly connect with companies for customer-service enquiries. WhatsApp Status, which has over 450 million users globally, will use Facebook’s native advertising system.

In September this year, WABetaInfo, a site know for its reliable information when it comes to upcoming  features on WhatsApp, reported that the messaging service is already working on the feature for iOS version. Ads in WhatsApp Status will not weaken end-to-end encryption on the platform and this has been confirmed by the company.

Also read: WhatsApp Status to start showing advertisements next year: Report

Best of Express Premium
NITI Aayog-commissioned report which studied 3 orders by Supreme Court, 2...Premium
Tavleen Singh writes: Islamism has no place in IndiaPremium
‘The biggest problem is our dependence on imported energy, which is 4% of...Premium
A Letter From Silchar, Assam: Down a town, on a boat with a bodyPremium

The topic of ads in WhatsApp Status has been a controversial one too, especially after WhatsApp co-founders Brian Acton and Jan Koum left the company, reportedly because they were unhappy with Facebook’s push on advertising for the messaging app. In 2014, when WhatsApp was acquired by Facebook, the founders had stressed they would keep the messaging app ad-free. However, Facebook clearly seems to have different plans for the messaging platform.

UPSC KEY Have you seen our section dedicated to helping USPC aspirants decode daily news in the context of their exams?

📣 Join our Telegram channel (The Indian Express) for the latest news and updates

For all the latest Technology News, download Indian Express App.

  • Newsguard
  • The Indian Express website has been rated GREEN for its credibility and trustworthiness by Newsguard, a global service that rates news sources for their journalistic standards.
  • Newsguard
Advertisement
Advertisement
Advertisement
Advertisement