WhatsApp to soon limit the number of broadcasts business and individuals can send
WhatsApp's move could help reduce spam on the platform while providing an additional revenue stream.
WhatsApp is also changing the icon for the business version of the app. (Image Source: Pixabay) is WhatsApp, the Meta owned instant-messaging platform, will soon start limiting the number of broadcast messages. According to TechCrunch, the limit on how many broadcasts users and businesses can send in a month will be imposed by WhatsApp “in the coming weeks.”
One of the reasons WhatsApp might be going ahead with this is to reduce the number of spam broadcast messages users receive. The platform has already taken some measures to reduce the number of spam messages by limiting the number of marketing messages businesses can send in a day.
Meta, the company that owns WhatsApp, said that if individuals and businesses want to send more messages to a large group of people, they will have to resort to other tools like Status and Channels. At the time of writing this report, WhatsApp Business users can send an unlimited number of broadcast messages, but it looks like Meta is planning to introduce a paid version with additional features.
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