WhatsApp announced it has appointed Abhijit Bose as the head of WhatsApp India. For the first time since WhatsApp entered India, Bose will build a full country team of the company outside of California. The team will be based in Gurugram and will largely focus on WhatsApp Business. Bose, who will join WhatsApp in early 2019, is a graduate of Harvard Business School and Cornell University.
The WhatsApp Business app was announced earlier this year and it helps large and small businesses connect with their customers on the platform. The Facebook-owned company said in a press statement that WhatsApp business products have over one million users in India.
“WhatsApp is deeply committed to India and we are excited to keep building products that help people connect and support India’s fast-growing digital economy. As a successful entrepreneur himself, Abhijit knows what it takes to build meaningful partnerships that can serve businesses across India,” said Matt Idema, Chief Operating Officer of WhatsApp in a press statement.
“WhatsApp is special and can be a major partner for financial inclusion and economic growth in India. It’s not only how so many families stay in touch, but increasingly it’s how businesses are engaging with their customers. WhatsApp can positively impact the lives of hundreds of millions of Indians, allowing them to actively engage and benefit from the new digital economy.” said Bose.