In a big push to PM Modi’s Make in India and Digital India initiative, Vivo Mobile India has commenced manufacturing its smartphones in Greater Noida, Uttar Pradesh. The unit will primarily focus on catering to needs of Vivo’s domestic demands.
The new manufacturing unit will assemble all Vivo smartphones currently available in India. The unit will also empower India with new job creation and most importantly decreasing Vivo’s dependence on imports.
Vivo’s manufacturing unit in Greater Noida will add 2,200 new jobs with some Chinese employees initially to educate Indian employees with the manufacturing process. Vivo plans to turn its assembly unit completely managed by Indian skilled labours soon.
Vivo India’s manufacturing unit was inaugurated by Chinese Ambassador to India, Le Yucheng and Vivo Mobile India CEO Alex Feng. Vivo says its unit is capable of manufacturing million handsets every month with ability to expand further depending on demand.
“The commencement of our first manufacturing unit in India marks a significant moment for us, reflecting our ambitious business strategies for the country. We understand the vast potential and fast growth of the smartphone market in India,” said Alex Feng, CEO, Vivo Mobile India.
Vivo’s manufacturing unit will manufacture and assemble new models such as Y11, Y21 and Y15S smartphones. Vivo has been one of the most vibrant Chinese smartphone manufacturer this year.
With IPL title sponsorship and renewed focus on expanding more point of sale locations and improving service, Vivo Mobile India could see exponential growth next year.