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Sunday, July 15, 2018

Uber’s loss in Europe shows trans-Atlantic split over technology

The European Court of Justice verdict, declaring Uber a transport service, has shown the increasing divide between technology standards of the EU and the US.

By: Bloomberg | Published: December 21, 2017 4:19:59 pm
Uber taxi service, Uber EU verdict, ride-hailing services, Lyft, Twitter, Apple, Google, EU tech regulations, transport authorities, Uber drivers, Airbnb The ruling comes as European authorities have battled with Silicon Valley’s biggest technology companies. (File Photo)

A European Union decision to treat Uber Technologies Inc like a taxi company spotlights a trans-Atlantic divide over how governments cope with disruptive technologies and could embolden US cities to restrict the ride-sharing service.

The EU Court of Justice on Wednesday ruled against Uber, which had argued it’s a technology platform connecting passengers with independent drivers, not a transportation company subject to the same rules as taxi services. In the US, states have passed broad-based laws governing ride-sharing businesses, brushing aside traditional taxi-industry regulations for Uber and Lyft Inc.

“There’s a philosophical issue that we don’t have here,” said Matthew Daus, a lawyer and former chairman of the New York City Taxi & Limousine Commission. “The US approach to policy has been more heavily driven by tech-based capitalism, while the European response has been to put the brakes on services that are not licensed businesses.”

The ruling comes as European authorities have battled with Silicon Valley’s biggest technology companies. Clashes include Apple Inc falling out with Ireland over a 2016 decision to pay $15 billion in back taxes, Alphabet Inc’s Google being hit with a record $2.8 billion fine over shopping ads, and Facebook Inc and Twitter Inc facing inquiries for the spread of hate speech. Paris regulators are clamping down on Airbnb, treating the home-rental website like a hotel.

The EU ruling could inspire some cities that have already had a prickly relationship with the ride-sharing services. San Francisco’s city attorney is investigating whether Uber’s service is a public nuisance. In New York, officials are mulling ways to tighten controls. And Seattle has passed an ordinance to make it easier for Uber drivers to unionize.

“I’m sure some cities will take inspiration,” Gary Hufbauer, senior fellow at the Peterson Institute for International Economics, said in an email. “Regulation of taxis in the US is generally the responsibility of each city where they operate.” Uber’s EU case has been closely watched by the technology industry because of its precedent for regulating the gig economy, where freelancers make money by plying everything from spare rooms to fast-food deliveries via apps on smartphones.

“If the sky doesn’t fall on Uber, it tells other markets like New York and Los Angeles there are things you can extract without killing their business,” said Jon Orcutt, director of communications and advocacy for the TransitCenter, a New York-based nonprofit that advocates for mass transit. Daus, the former New York official, said the EU puts a premium on safety issues and worker rights. “If more of these decisions come down it could have a cascading effect” on American policy makers, he said.

The Uber press office didn’t respond to an email seeking comment on the implications for US regulations. After the EU decision, the company said “This ruling will not change things in most EU countries where we already operate under transportation law.”
“However, millions of Europeans are still prevented from using apps like ours,” the company said in an email.

Uber’s record of satisfying customers and drivers alike may insulate it from skeptical city officials, said Joe Kennedy, a senior fellow at the Information Technology and Innovation Foundation in Washington. “Both sides feel that given their likely alternatives, Uber is an improvement for them,” Kennedy said in an interview. “Consumers are better off, and Uber drivers aren’t complaining too much.”

Kennedy said Uber in the US benefits from an atmosphere more welcoming to disruption than exists in Europe, where “they’re much more concerned with the precautionary principle, that innovations should be viewed skeptically until you figure out all the consequences. I think that’s why we’re ahead in the technology race, which also bothers them,” Kennedy said.

James Pethokoukis, a columnist at the American Enterprise Institute, said in a blog post “It doesn’t seem like there will be a massive or immediate effect on Uber’s business, just plenty more hassles as it deals with local transportation rules and requirements on a case-by-case basis.”

“Expect the ruling to give inspiration to American activists who don’t much like these platform companies,” he said. “They see Europe leading the way on regulating tech firms, and are seeking to import those approaches.”

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