scorecardresearch
Follow Us:
Sunday, July 03, 2022

TWS shipments exceed 100 million in Q4 2021 with Apple on top: Canalys

According to Canalys estimates, Apple drove the return of double-digit growth on its back with the launch of its latest Airpods 3 - raising the percentage by 21 to reach 103.8 million shipments.

By: Tech Desk | Mumbai |
March 10, 2022 12:54:51 pm
TWS shipments exceed 100 million in Q4 2021TWS shipments exceed 100 million in Q4 2021 with Apple on top: Canalys. (Image credit: Apple)

Truly wireless stereo (TWS) shipments saw a record-breaking number in Q4 2021, crossing the 100 million milestone for the first time. According to Canalys estimates, Apple drove the return of double-digit growth on its back with the launch of its latest Airpods 3 – raising the percentage by 21 to reach 103.8 million shipments.

A strong performance from other smartphone and audio brands also contributed to the overall growth, shipments in smart personal audio reaching 151. 4 million in the last quarter. Samsung came in second, dispatching 43 million shipments in audio products – a growth of 9.2 percent. It was then followed by the Chinese brand Xiaomi, with 25.3 million shipments, at a rate of 5.4 percent.

“Apple prioritized serving the needs of those looking for comfort and ease of use with its third-generation AirPods, aiming to improve on the winning formula of its original AirPods design,” said Sherry Jin, Research Analyst at Canalys. She notes that Apple faces tough competition in the noise cancellation and affordability department.

The Cupertino-based company led the market but was severely affected by the delay of the third-gen Airpods launch. Shipments fell 11.4 percent to 86 million last year.

Best of Express Premium
Get inspired: Why did Sardar Patel say that civil servants must not take ...Premium
NITI Aayog-commissioned report which studied 3 orders by Supreme Court, 2...Premium
Inside Track: Amit Shah’s strategy for Maharashtra and FadnavisPremium
Tavleen Singh writes: Islamism has no place in IndiaPremium

TWS shipments in the entirety of 2021 reached 63 percent, further offsetting the decline of wireless earphones and headphones. “TWS adoption is now taking off in developing markets worldwide, including African countries such as Nigeria,” said analyst Cynthia Chen. However, a large number of users still rely on wired devices, for which, she believes that vendors must invest in market education and address concerns over “price, comfort, battery life and ease of use to encourage users to move toward wireless devices.”

Other notable brands include boAt, who made to complete 20.6 million audio shipments in the last quarter, and Skullcandy, coming in with 17.6 million. “Vendors must seize the growing TWS opportunity, as the category is now a driver for adopting next-generation content and technology, possibly serving as an essential entry point into the metaverse,” added Chen.

UPSC KEY Have you seen our section dedicated to helping USPC aspirants decode daily news in the context of their exams?

📣 Join our Telegram channel (The Indian Express) for the latest news and updates

For all the latest Technology News, download Indian Express App.

  • Newsguard
  • The Indian Express website has been rated GREEN for its credibility and trustworthiness by Newsguard, a global service that rates news sources for their journalistic standards.
  • Newsguard
Advertisement
Advertisement
Advertisement
Advertisement