Twitter to add political ads portal expanding its consent policyhttps://indianexpress.com/article/technology/tech-news-technology/twitter-to-add-political-ads-portal-expanding-its-consent-policy-5446966/

Twitter to add political ads portal expanding its consent policy

Google and Facebook have announced similar features to be deployed in India.

Twitter to add political ads portal expanding its consent policy
Feedback from India included comments that the policy should be limited to protected or marginalised groups

Twitter CEO Jack Dorsey has told The Indian Express that the company will roll out in the country the political ads portal piloted for the recent US midterms elections. The platform included a certification process and displayed billing information as well as targeted audience.

Google and Facebook have announced similar features to be deployed in India.

In addition, a Twitter official has told The Indian Express that the organisation is now considering making caste a more explicit category under their content policy, rather than an assumed category under the religious distinction.
Legal head of Twitter Vijaya Gadde, who joined Dorsey in his trip to India, also said that the platform is considering labelling Indian political candidates for the upcoming national elections, following the features’ implementation in the US midterms.

Gadde added that the consultation process examining a new dehumanisation policy took into account feedback from India.

The policy, making headlines after Twitter followed the move of other social media companies to ban American conservative show host Alex Jones, would broaden forbidden conduct to include content that “dehumanises” others based on their membership to an identifiable group, even if the post does not give a direct target. For example, with this policy currently being drafted, a hateful comment about all women would be taken down, even though it did not target any one woman directly.

Feedback from India included comments that the policy should be limited to protected or marginalised groups, not all identifiable groups. Comments from India also asked the company to preserve freedom of speech and debates about protected groups on the platform. Gadde said she has been reminded of the importance of local context during her India trip, especially because the interpretation of “incitement of violence… in India, where there is communal violence is very culturally specific.”

“I think one of the key themes of course, is that women in India need protection,” she said. “If we are going to think about who is facing the most of abuse in India it’s certainly women and women who belong to minority groups. That’s also been a consistent theme of the feedback that I’ve gotten, specific to India.”

Gadde also said that India follows the global trend of governments increasing their information and take down requests from Twitter.

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Dorsey said that Rahul Gandhi and he spoke about shared interests in vipassana and Modi and he discussed a Tweet Modi had shared on World Environment Day, and the global conversation this sparked on Twitter.