Transsion Holdings has announced its entry in the Indian market with its mobile brand itel. The company will roll out its India operations in two phases. The first phase will include north Indian states and the second phase, north west region.
“India has emerged as a key geography for any global player. In view of the opportunities and scope, it was inevitable for us to foray into this market. We are confident that itel will emerge as the perfect enabler to drive the rural and semi-urban Indian consumers onto a digital platform and to provide affordable yet feature-driven mobile phones for the aspiring Indian consumers across geographies and social classes,” Sudhir Kumar, CEO, itel India said.
itel mobile will offer feature phones, smartphones and mobile accessories. The feature phones will come in 3 series – SmartSelfie, SmartPower and Shine. The first six feature phones that the company plans to launch are SmartSelfie it2180, SmartPower it5600, SmartSelfie it5231, PowerPro it1410, Wish it1508 and its flagship SelfiePro it1511.
The it1511 is a 4G-enabled smartphone that runs Android 6.0 Marshmallow. itel promises a 100 day replacement warranty and the standard 12 months repair warranty.
itel will set up manufacturing units in India to contribute to the Make in India scheme. It will open 1,000 service centers across India. “After-sales service, unfortunately, is something that has flown under the radar of many brands currently operating in the Indian mobile devices industry. We are going to change that by delivering a holistic, comprehensive end-user experience which extends beyond a user’s purchase.” Kumar added.
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