The tablet market continues to decline for the fourth straight quarter, says a new report by research firm IDC. According to IDC, the tablet shipments stood at 48.7 million units in Q3 of 2015 , which is a fall of 12.6% year over year.
The IDC report, states that growth opportunities have shrunk for tablet manufactures are mature markets like North America, Western Europe, and Asia/Pacific are already saturated.
As far as top vendors in the tablet market goes, Apple still leads with a 20.3 per cent market share, followed by Samsung which has a market share of 16.5 per cent. In third position is Lenovo with 6.3 per cent market share, followed by Asus and Huawei.
“We continue to get feedback that tablet users are holding onto devices upwards of four years,” said Ryan Reith, Program Director with IDC’s Worldwide Quarterly Mobile Device Trackers in a press statement.
“As the smartphone installed base continues to grow and the devices get bigger and more capable, the need for smaller form factor slate tablets becomes less clear,” he added.
IDC also says that as tablet growth slows down, it expects the market for ‘detachable tablets’ to grow dramatically over the next 18 months.
“The first generation of detachable tablets failed to gain much traction, as they represented a series of compromises in terms of both operating system and hardware that few consumers or businesses were willing to accept,” said Tom Mainelli, Program Vice President, Devices & Displays at IDC. “The devices shipping now represent a clear evolution of both OS and hardware, and it’s our expectation that both home and pro users will begin to embrace the form factor in larger numbers going forward.”