Samsung readies $648 billion bet, report says, as AI boom reshapes South Korea

Samsung is reportedly set to announce a 1,000 trillion won ($648 billion) investment in South Korea over the next decade, focused on semiconductors, AI data centres and other advanced technologies, as the country looks to expand growth beyond Seoul.

Samsung is expected to post another record quarterly profit, driven by soaring demand for AI memory chips.(Image: Reuters)Samsung is expected to post another record quarterly profit, driven by soaring demand for AI memory chips.(Image: Reuters)
5 min readJun 27, 2026 09:28 AM IST First published on: Jun 26, 2026 at 05:14 PM IST

Samsung Group will pledge on Monday 1,000 trillion won ($648 billion) in South Korea over the next decade, a media report said, in a sweeping effort to turn a global AI-driven chip boom into a nationwide growth engine.

Top executives from Samsung Electronics and SK Hynix — firms that have reaped huge profits as AI drives relentless demand for chips — will attend a meeting with President Lee Jae Myung and lay out investment plans targeting regions beyond Seoul, the Maeil Business Newspaper said on Friday.

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Samsung’s investment will include spending on AI data centres, batteries and displays as well as a potential 300 trillion ⁠won push ​to build chip factories in the country’s southwest, it said without citing sources.

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