To strengthen its network, consumer electronics major Samsung will ramp up its service points by 50 per cent to 3,000 within a month. Pushing deep into rural India, Samsung on Thursday introduced a fleet of 535 service vans carrying multi-skilled engineers.
Samsung has plans to connect around 6,000 talukas across 29 states and provide on-the-spot solution in 24 hours to its rural customers.
“This would be the largest service network in the country. We would visit the far-flung centres through our vans and provide on-spot solution for products ranging from handsets to refrigerators,” said Anurag Prashar, Samsung Electronics India Head (Customer Service).
Samsung has set up over 250 service points with over 250 resident engineers, which will take the total to 3,000 within a month.
“With the new service initiative, our customers in rural India will enjoy the same level of speed and high quality services as urban customers. Our aim is to bridge the urban-rural service gap and we devised a solution which is Made in India and Made for India,” said H C Hong, President and CEO, Samsung South-West Asia.
The company has plans to add more such service vans and aims to provide speedy service and open new service centres to strengthen its service network.